XRP News Today: Gemini XRP Card Boosts App Rankings Despite $282.5M Loss

Gemini’s XRP credit card, launched as a limited-edition Mastercard, offers U.S. customers up to 4% back in XRP, with rewards credited instantly after qualifying purchases. The card, issued through WebBank, aims to drive adoption of both XRP and Ripple’s RLUSD stablecoin, positioning crypto-native rewards into everyday consumer spending. Partner retailers also offer up to 10% back in certain instances, creating a strong short-term incentive for users [1].

The product has had a measurable impact on user engagement and app rankings. Following the card’s launch, Gemini’s app climbed into the top 16 finance apps in the U.S. App Store, surpassing Coinbase for a time. This surge in visibility reflects the immediate appeal of the rewards structure and the broader interest in crypto-linked financial products. However, the company’s financial situation remains a concern. Gemini reported a $282.5 million net loss in the first half of 2025, a significant increase from the $41.4 million loss in the same period the prior year [1].

Ripple has supported the initiative with a $75 million credit facility tied to card issuance, which can be expanded to $150 million. This funding is intended to support growth and liquidity for the program, helping to scale the number of users and transaction volume. Ripple views the card as a strategic tool to strengthen the XRP Ledger’s role in global payments and to expand the use cases for RLUSD, which is already among the top six dollar-pegged tokens by market capitalization [1].

RLUSD, a U.S. dollar-pegged stablecoin, is integrated into Gemini’s borrowing and settlement options and has seen a rise in market valuation to over $640 million. Its inclusion in the card ecosystem supports on- and off-ramp functionality, making it easier for users to convert between crypto and fiat within the platform. The token’s growing adoption could further incentivize users to engage with the XRP-based rewards system [1].

Despite the initial success of the card in boosting app rankings and user activity, the long-term sustainability of the product will depend on Gemini’s financial stability and broader market conditions. While the offering is innovative and taps into growing demand for crypto-integrated financial tools, economic factors such as inflation and interest rate trends may affect consumer spending and the attractiveness of crypto-linked rewards programs [1].

Competitors such as Webull have also reintroduced or expanded crypto trading features for U.S. users, indicating that the market for crypto-based financial products remains competitive. Gemini’s ability to maintain its momentum will depend on how well it can navigate these challenges while continuing to attract and retain users through compelling rewards and utility [2].

The Gemini XRP credit card represents a strategic move to engage XRP holders and integrate crypto into everyday financial activities. While the product has driven app downloads and short-term user growth, its long-term success will depend on a combination of user adoption, financial resilience, and macroeconomic conditions.