XRP News Today: Gemini Unveils XRP Mastercard Billboard Ahead of August 25 Launch

Gemini has launched a high-profile marketing campaign in New York City, featuring a large wraparound billboard at the SW Corner of 29th & Broadway. The billboard showcases an XRP-branded Mastercard labeled “Issued by WebBank” with the date “8.25.25” and the message “Prepare your bags,” posted by Gemini on X [1]. This visual tease suggests a major product launch is imminent and signals the potential expansion of XRP’s utility into mainstream financial systems.

The billboard represents a strategic collaboration between Gemini, Ripple, and WebBank. By introducing a Mastercard that enables spending with XRP, the partners aim to provide a compliant and accessible financial product for U.S. consumers. The inclusion of WebBank indicates that the product will meet regulatory standards and offer consumer protections, which are essential for card issuance in the United States [1]. This move could broaden XRP’s appeal, particularly among users who are not deeply engaged with the cryptocurrency ecosystem.

Gemini has previously hinted at significant developments related to XRP, including the introduction of a crypto credit card with cashback rewards. This new initiative appears to be an expansion of those services, leveraging Mastercard’s global infrastructure to enhance XRP’s visibility and usability [1]. The strategic alignment between Gemini, Ripple, and Mastercard suggests a coordinated effort to position XRP as a practical medium of exchange, not just a speculative asset.

In addition to the billboard, Ripple is supporting Gemini’s financial growth by providing a credit line to fund its upcoming Initial Public Offering. This partnership reinforces a broader alliance between a regulated crypto exchange, a blockchain-focused payments company, and a global payment network [1]. Such a collaboration could enhance XRP’s credibility and liquidity, potentially drawing in institutional investors and promoting deeper adoption across different markets.

Crypto commentator John Squire has suggested that the billboard’s release could be a turning point for XRP, stating that “mass adoption is coming fast” and that the date “could change everything.” The August 25 launch is now a key event for market participants, with expectations high for a detailed product announcement [1]. If the card is launched as expected, it could offer a new pathway for XRP users to transact in everyday commerce, further integrating the token into the global financial system.

The billboard also opens the door for additional services beyond the card, such as loyalty programs, remittance tools, or settlement functions. The coordinated efforts among the three partners indicate a deliberate strategy to extend XRP’s use cases and strengthen its position as a functional asset [1]. If the product is confirmed on August 25, it could mark a significant milestone in XRP’s journey from speculative trading to practical application in real-world transactions.

Source: [1] Gemini Hosts XRP Mastercard On Giant NYC Billboard Says Prepare Your Bags for August 25 (https://timestabloid.com/gemini-hosts-xrp-mastercard-on-giant-nyc-billboard-says-prepare-your-bags-for-august-25/)