XRP News Today: Gemini Unveils XRP Mastercard with 4% Cashback on August 25

Gemini, in partnership with Ripple and WebBank, is set to introduce an XRP-branded Mastercard on August 25, 2025. The card, announced via a large billboard in New York City with the tagline “Prepare your bags,” offers a 4% cashback in XRP on purchases, providing a tangible use case for the digital asset [1]. This initiative marks a strategic pivot for Gemini, which previously avoided listing XRP but changed course following Ripple’s legal victory over the U.S. Securities and Exchange Commission (SEC) in 2025 [2].

The project has received substantial backing, with Ripple reportedly funding Gemini’s initial public offering (IPO) and a $75 million investment pooled by Gemini, Ripple, and Mastercard. The card targets the global tourist market, with initial pilot programs planned in Thailand [3]. This collaboration aims to increase XRP’s utility beyond cross-border payments by enabling everyday consumer spending at millions of Mastercard-accepting merchants worldwide [4].

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Despite recent challenges, including a 14.7% price decline over the past week, technical indicators suggest the bearish trend may be losing momentum. The Average Directional Index for XRP has fallen below the 25 threshold, signaling a potential weakening in downward pressure, and the Relative Strength Index is nearing oversold levels. If XRP rebounds from its key support at $2.74, the card’s launch could act as a catalyst for a reversal [5].

The partnership aligns with broader trends in institutional adoption. A recent report highlighted the growing interest in XRP from institutional investors and identified the Gemini-XRP Mastercard as a potential driver of increased usage and price stability [6]. The involvement of WebBank, a licensed financial institution, ensures full U.S. regulatory compliance, reinforcing the credibility of the initiative [5].

Community reaction has been largely positive, with high social media engagement following Gemini’s announcement. The social post featuring the billboard generated over 1.7 million views, 3,100 reposts, and 10,000 likes, indicating strong anticipation [3]. Analysts from JP Morgan have also noted XRP’s low transaction cost—approximately $0.0004—highlighting its efficiency as a payment asset [1].

While the market awaits the official launch, it remains to be seen whether this development will trigger a significant price move. Historical examples, such as Visa’s expansion of stablecoin settlement on Solana in 2023, have shown how major crypto partnerships can influence asset prices. However, a "sell the news" reaction is also possible if traders have already priced in the event [4].

In the long term, the XRP Mastercard has the potential to shift the perception of XRP from a speculative asset to a functional digital currency. With the support of three major industry players, the card’s success will depend on user adoption, ease of use, and the continued commitment of key stakeholders [1].

Source:

[1] AInvest. (2025, August 13). XRP's Potential Catalysts and Institutional Adoption. https://www.ainvest.com/news/xrp-potential-catalysts-institutional-adoption-assessing-impact-gemini-xrp-mastercard-partnership-2508/

[2] Coin Edition. (2025, August 22). Gemini to Launch a New XRP Rewards Mastercard. https://coinedition.com/gemini-xrp-mastercard-launch-aug-25/

[3] Crypto News. (2025, August 22). Will XRP Price Rally on Gemini XRP Mastercard Launch? https://crypto.news/will-xrp-price-rally-on-gemini-xrp-mastercard-launch/

[4] Times Tabloid. (2025, August 21). Gemini Hosts XRP Mastercard On Giant NYC Billboard. https://timestabloid.com/gemini-hosts-xrp-mastercard-on-giant-nyc-billboard-says-prepare-your-bags-for-august-25/

[5] Bitcoinist.com. (2025, August 21). Here Are 4 Major XRP Developments You Might Have. https://bitcoinist.com/4-major-xrp-developments/

[6] blockchainmagazine.net. (2025, August 05). XRP Mastercard Launches Aug 25 With $75M Gemini-Ripple. https://blockchainmagazine.net/xrp-mastercard-launches-aug-25-with-75m/