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Gemini, the cryptocurrency exchange co-founded by Cameron and Tyler Winklevoss, has seen a significant surge in app store rankings in the U.S. iOS finance category, surpassing
following the launch of its rewards credit card. According to Sensor Tower, the Gemini app climbed to 16th position in the Finance category on the App Store, while Coinbase dropped to 20th [1]. This shift in rankings is attributed to the card's unique incentives, including up to 4% cashback in XRP, with rewards processed instantly and without waiting periods [2].The XRP-based rewards program is seen as a strategic move to attract a growing base of XRP holders and to expand the token’s utility in everyday financial transactions. The card, launched in partnership with Ripple and
, allows users to earn XRP directly on everyday purchases. This aligns with broader trends in the crypto industry, where platforms are increasingly integrating digital assets into traditional financial services [3]. Analysts suggest that by offering rewards in XRP rather than fiat, Gemini encourages long-term engagement with the token, potentially increasing demand and adoption.XRP is also gaining traction in the global financial sector, with reports indicating that a major Chinese fintech company, Linklogis, is integrating the XRP Ledger into its trillion-dollar supply chain finance platform. This development could further cement XRP’s role in cross-border payments and real-world asset (RWA) management, reinforcing its relevance in both institutional and consumer markets [4]. The broader adoption of XRP is likely to support initiatives such as Gemini’s XRP rewards card, enhancing the token’s visibility and utility.
Gemini’s recent success in app rankings highlights the competitive nature of the crypto exchange market. While Coinbase continues to dominate in trading volume, with daily volume reaching $4.54 billion compared to Gemini’s $382.49 million, the latter has managed to differentiate itself through innovative product offerings. The XRP card is one such example, demonstrating Gemini’s ability to capture user interest in a crowded market [5]. The company has also announced plans for an IPO, with shares expected to trade on Nasdaq under the ticker GEMI, a move supported by major banks like
and .The Gemini XRP card and broader XRP adoption reflect a growing appetite for crypto-native financial products that offer tangible benefits. By bridging the gap between digital assets and real-world usage, Gemini aims to attract a broader audience and establish itself as a major player in the evolving crypto ecosystem.
Source:
[1] AInvest
https://www.ainvest.com/news/xrp-news-today-gemini-surpasses-coinbase-ios-finance-rankings-xrp-mastercard-launch-2508/
[2] HOKANEWS.COM
https://www.hokanews.com/2025/08/gemini-xrp-card-officially-released.html
[3] Crypto Adventure
https://cryptoadventure.com/gemini-targets-xrp-army-with-new-credit-card-expands-ripple-usd-use-for-u-s-customers
[4] The Cryptonomist
https://en.cryptonomist.ch/2025/08/26/xrp-chart-by-gemini-boosts-the-app-in-ios-rankings-cashback-up-to-4/
[5] U.Today
https://u.today/ripple-cto-proves-hes-biggest-xrp-fan

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