XRP News Today: Gemini Surpasses Coinbase in iOS Finance Rankings After XRP Mastercard Launch

Gemini has surpassed Coinbase in the U.S. iOS App Store rankings, rising to 16th in the finance category, while Coinbase dropped to 20th. This shift follows the launch of Gemini’s XRP Mastercard, a limited-edition card that allows users to spend XRP directly from their Gemini wallets and earn cashback in the same cryptocurrency [1]. The new product appears to have driven a surge in downloads and app engagement, contributing to the significant climb in rankings [1].

The XRP Mastercard, launched in partnership with Ripple Labs and Mastercard, offers users up to 4% cashback in XRP, combining the utility of traditional payment methods with crypto-based rewards. This move has positioned Gemini at the intersection of cryptocurrency and daily spending, differentiating it from competitors who have not yet launched similar XRP-based products [1]. The timing of the card’s release aligns with renewed interest in XRP following regulatory clarity in the Ripple-SEC case, further enhancing its appeal to both investors and everyday users [1].

App store rankings are influenced by various factors including keyword optimization, user reviews, download rates, and overall app performance. The rapid ascent of Gemini’s app demonstrates the effectiveness of its user acquisition strategy, which may have been bolstered by targeted marketing and strong engagement within the XRP community [1]. Despite Coinbase maintaining a higher trading volume—reporting $4.54 billion in 24-hour volume—Gemini has managed to outperform it in app store visibility [1].

Tyler Winklevoss, co-founder of Gemini, highlighted the milestone on X, stating, “The flippening is accelerating,” a reference to the broader shift in market dynamics and user preferences [1]. The move also comes as Gemini prepares for a potential IPO, having filed with the U.S. Securities and Exchange Commission to list its Class A common stock on Nasdaq under the ticker GEMI [1].

The rankings shift reflects the growing importance of product innovation and user engagement in the crypto space. As exchanges seek to differentiate themselves through unique offerings like the XRP credit card, the competitive landscape continues to evolve [1]. This development could prompt other platforms, including Coinbase, to consider similar strategies to maintain their market positions [1].

Source: [1] Gemini climbs app store rankings after XRP card launch (https://crypto.news/gemini-climbs-app-store-rankings-after-xrp-card-launch-beating-coinbase/)