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The
price reached an all-time high (ATH) in September 2025, driven by the successful launch of the REX-Osprey XRP ETF ($XRPR) and broader institutional adoption of crypto products. The ETF, which debuted on September 18, 2025, recorded $37.7 million in trading volume on its first day, surpassing the previous record set by the $IVES ETF and becoming the largest "natural" dollar volume for any 2025 ETF launch . This milestone underscored growing demand for regulated XRP exposure in the U.S. market. At the time, XRP traded above $3, with a market cap exceeding $181 billion, reflecting strong investor confidence .The ETF's success was attributed to its structure as a Registered Investment Company (RIC), which holds a mix of XRP, cash, and Treasuries. This design allows investors to access XRP without directly handling the token, aligning with regulatory frameworks and reducing barriers to entry for institutional and retail participants . Analysts, including Bloomberg's Eric Balchunas, highlighted the ETF's performance as a positive indicator for the upcoming wave of 33 Act ETFs, which could further normalize crypto assets in traditional finance .

Simultaneously, the U.S. Securities and Exchange Commission (SEC) advanced multiple XRP ETF filings, signaling regulatory progress. On October 10, the SEC received amendments for spot XRP ETF applications from firms like Bitwise, Franklin Templeton, and 21Shares, with deadlines clustered between October 18 and November 14, 2025 . These amendments, part of the final approval stages, mirrored the process for
and ETFs and were viewed as a sign of potential approval. Ripple CEO Brad Garlinghouse hinted at approvals before year-end 2025, suggesting that successful listings could attract billions in institutional inflows and boost XRP liquidity .However, market dynamics remained volatile. Ethereum ETFs recorded $175 million in outflows on October 10, 2025, coinciding with XRP's price decline of 12.6% over 24 hours . Analysts linked this to broader macroeconomic factors, including U.S. President Donald Trump's proposed 100% tariff on Chinese imports, which triggered a crypto market sell-off. Despite this, XRP's long-term trajectory remained tied to regulatory clarity and institutional adoption.
The Fed's September 17 rate cut of 25 basis points also influenced XRP's price. Lower borrowing costs and a weaker dollar typically boost risk-on assets, including cryptocurrencies. XRP rose 1.5% post-announcement, trading above $3.00, though technical resistance levels near $3.30 and $3.60 posed near-term challenges . Analysts noted that sustained rallies would depend on additional rate cuts and XRP-specific catalysts, such as ETF approvals and Ripple's expansion into tokenized financial products .
Institutional adoption further bolstered XRP's narrative. Ripple's partnership with BBVA, a Spanish banking giant, enabled the latter to offer regulated XRP custody and trading services to retail clients under the EU's Markets in Crypto-Assets (MiCA) framework . This collaboration, part of Ripple's broader European expansion, underscored XRP's utility in cross-border payments and institutional-grade custody solutions. BBVA's adoption of Ripple Custody, a platform acquired by Ripple in 2023, highlighted the token's role in modernizing traditional banking infrastructure .
Looking ahead, the XRP ETF landscape remained dynamic. Six spot ETF applications, including Grayscale's $40 billion fund and WisdomTree's $113 billion proposal, faced October and November deadlines. If approved, these products could generate $5–7 billion in first-year inflows, similar to Bitcoin ETFs. However, delays due to the U.S. government shutdown and regulatory scrutiny posed risks .
[1] XRP ETF smashes records with the biggest launch of 2025 - Finbold (https://finbold.com/xrp-etf-smashes-records-with-the-biggest-launch-of-2025/)
[2] Ethereum ETFs Lose $175M as SEC Fast-Tracks Spot XRP Filings - The Market Periodical (https://themarketperiodical.com/2025/10/11/ethereum-etfs-lose-175m-as-sec-fast-tracks-spot-xrp-filings/)
[5] Full List of XRP ETF Filings: New Dates, Deadlines, and More - TradingView (https://www.tradingview.com/news/coinpedia:f070f533b094b:0-full-list-of-xrp-etf-filings-new-dates-deadlines-and-more/)
[6] Why Fed Rate Cut Might Trigger XRP Price Rally - Analytics Insight (https://www.analyticsinsight.net/xrp/will-the-fed-rate-cut-trigger-an-xrp-price-rally)
[10] Ripple Expands Footprint into Spain Through New Agreement with BBVA - Ripple Press (https://ripple.com/ripple-press/ripple-expands-footprint-into-spain-through-new-agreement-with-bbva/)
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