XRP News Today: DeSoc Secures $10M Funding, Draws Ripple AVAX Investors as Market Prioritizes Social-DeFi Utility

DeSoc has emerged as a standout contender in the 2025 cryptocurrency market, drawing attention from investors traditionally focused on Ripple (XRP) and Avalanche (AVAX). The platform, which merges social media engagement with decentralized finance (DeFi), has secured $10 million in funding, driven by its testnet progress and adoption of a hybrid model that rewards content creation with on-chain SOCS tokens [1]. This shift reflects a broader market trend as investors seek projects with tangible utility over speculative gains, with Ripple and AVAX holders increasingly allocating capital to DeSoc’s social-DeFi framework [2].

DeSoc’s approach addresses a $100 billion social media market by enabling creators to earn tokens through posts, comments, and shares, while also integrating cross-platform content syndication via API technology. This eliminates the fragmentation that forces creators to choose between maintaining audiences on traditional platforms like Facebook or adopting Web3 innovation. By allowing simultaneous publishing across major social networks, DeSoc bridges the gap between Web2 and Web3, offering users immediate utility rather than theoretical blockchain advancements [1]. The project’s governance model further differentiates it, as transparent blockchain mechanisms incentivize participation and foster community-driven growth [2].

Ripple holders have shown particular interest, with on-chain data indicating steady accumulation of XRP by large wallets. XRP’s recent volatility, including a 2.3% decline over seven days and a 24-hour trading volume of $17.08 billion, has fueled speculation about a potential surge toward $10 by 2025. High-profile whale activity on July 22, where large holders rapidly bought and sold XRP, suggests strategic positioning. Ripple’s expansion of its On-Demand Liquidity (ODL) service to new Asian corridors also highlights its focus on real-world use cases, such as cross-border remittances between Japan and the Philippines [1]. However, investors are increasingly diversifying into DeSoc, betting that its social incentives will outperform XRP’s institutional partnerships, which may take years to materialize.

Avalanche (AVAX) users are similarly shifting capital to DeSoc, driven by AVAX’s recent 28% monthly price increase and the activation of its “Blizzard” upgrade. The upgrade improved consensus efficiency and reduced block times by 15%, while a $200 million fund established by the Avalanche Foundation aims to accelerate ecosystem development. Futures open interest (OI) for AVAX surged to an all-time high of $796.35 million, reflecting new capital entering the market [1]. Despite AVAX’s growth, investors are drawn to DeSoc’s tokenomics, which create demand through multiple revenue streams, including content monetization, tipping, and advertising partnerships. This contrasts with AVAX’s focus on throughput improvements and smart-contract infrastructure [2].

The migration of investors underscores a critical divergence in market priorities. While XRP and AVAX pursue payment solutions and technical upgrades, DeSoc’s model prioritizes user engagement as a value driver. By transforming social interactions into on-chain economic activity, the platform aligns with growing demand for decentralized alternatives to traditional social media. Analysts note that DeSoc’s testnet performance, which demonstrates low fees and high transaction capacity, supports its viability as a scalable solution. However, sustaining this momentum will depend on real-world adoption and regulatory clarity [1].

As DeSoc approaches its testnet launch, the project’s ability to balance user incentives with tokenomics will be pivotal. Early participants are testing whether social tokens can rival utility networks like XRP and AVAX in 2025. The $10 million liquidity milestone and partnerships with Ripple and AVAX stakeholders signal strong initial confidence, but long-term success will hinge on demonstrating consistent engagement and expanding use cases beyond content creation [2].

Source: [1] [DeSoc Gains $10M Liquidity as Shiba Inu Drops 20% and ...](https://www.ainvest.com/news/dogecoin-news-today-desoc-gains-10m-liquidity-shiba-inu-drops-20-dogecoin-retraces-14-2507/) [2] [DeSoc Is Quickly Becoming The Most Hyped Crypto Of ...](https://thecoinrise.com/desoc-is-quickly-becoming-the-most-hyped-crypto-of-2025-as-ripple-and-avax-holders-jump-onboard/)