XRP News Today: Corporations Add XRP to Balance Sheets in July 2025

In July 2025, a notable trend emerged as corporations began actively adding XRP to their balance sheets, marking a significant shift in institutional cryptocurrency adoption. This development was highlighted by crypto commentator SMQKE, indicating that XRP is no longer merely a speculative asset but a strategic component of corporate treasury management.

One of the most prominent examples of this trend is Thumzup Media Corporation, a Nasdaq-listed company specializing in programmatic advertising and digital branding. On July 9, 2025, Thumzup announced that its Board of Directors had approved the accumulation of multiple leading cryptocurrencies, including XRP, Dogecoin (DOGE), Litecoin (LITE), Solana (SOL), Ether (ETH), and USD Coin (USDC). This move builds on Thumzup’s earlier strategy of acquiring Bitcoin, as of July 8, the company holds 19.106 BTC, valued at approximately $2.1 million. The newly authorized resolution allows Thumzup to diversify its digital asset holdings beyond Bitcoin, reinforcing its financial infrastructure.

Thumzup’s CEO, Robert Steele, emphasized that this move reflects both innovation and financial prudence. “Expanding our exploration into other leading cryptocurrencies aligns with our commitment to innovation and prudent treasury management,” Steele noted. “We believe that a diversified approach to digital assets could enhance our financial flexibility as we continue to scale our AdTech platform and grow our advertiser base.” This corporate mindset reflects a maturing approach to digital assets, viewing them as strategic components of long-term financial planning rather than purely speculative investments.

A major factor driving corporate interest in XRP is the regulatory clarity it has recently gained. Following a landmark legal ruling in 2023, XRP is no longer classified as a security in secondary market transactions. This outcome concluded Ripple’s long legal standoff with the U.S. Securities and Exchange Commission (SEC), giving institutional players the green light to hold XRP without fear of legal repercussions. This regulatory resolution has helped reframe XRP as one of the most credible digital assets on the market, especially for institutions looking to diversify beyond Bitcoin and Ethereum.

Beyond legal clarity, XRP’s real-world utility is a key driver of corporate adoption. Ripple’s global payment network, including its On-Demand Liquidity (ODL) solution and the RLUSD stablecoin, is transforming how businesses and banks handle cross-border transactions. XRP’s low cost, high speed, and energy efficiency make it uniquely positioned as a treasury asset for corporations operating in an increasingly digital global economy. For companies like Thumzup, XRP represents more than a bet on crypto; it’s a tool for navigating the future of finance.

As observed by SMQKE, July 2025 may be remembered as a turning point for XRP’s institutional credibility. With firms like Thumzup now openly accumulating the asset, a clear signal has been sent to the broader market: XRP is no longer just for retail investors; it’s entering corporate vaults. As more companies recognize XRP’s potential for utility, stability, and diversification, its presence on corporate balance sheets is expected to grow, redefining the future of crypto adoption in the business world.