XRP News Today: Aplus Users Can Redeem Points for Bitcoin XRP ETH

A Japanese firm is set to test a new initiative that allows users of Aplus, a credit card service under the Shinsei Bank Group, to redeem their loyalty points for digital assets, including Bitcoin (BTC) and XRP. This development is part of a growing trend in Japan to integrate cryptocurrency into mainstream financial services. The program is a collaboration between Aplus and SBI VC Trade, the crypto exchange arm of SBI Holdings, one of Japan’s largest financial conglomerates and a long-time proponent of XRP.

The redemption scheme will enable users to convert Aplus Points into BTC, XRP, and ETH. The conversion rate values 2,100 points at approximately ¥2,000 worth of crypto. This feature will be accessible through a user-friendly interface integrated into the existing cardholder platform, making it convenient for users to convert their loyalty points into digital assets.

This pilot program represents a significant evolution in how Japanese consumers interact with digital assets. Unlike previous initiatives that offered crypto rewards on new purchases, this program allows users to redeem their already accumulated points for top-tier cryptocurrencies. This approach lowers the barrier for mainstream users to access crypto, turning everyday credit card use into a gateway for digital investment.

SBI Holdings, with its extensive involvement in XRP adoption, adds credibility to the program. The company has already brought Ripple-based infrastructure to over 70% of Japan’s banking sector and plans to extend this coverage to 80% by the end of 2025. This new consumer-level integration through Aplus is a natural extension of SBI’s broader vision to integrate digital assets into everyday financial transactions.

While Bitcoin remains the most recognized name in crypto, XRP’s role in this initiative is particularly noteworthy. Known for its speed and low-cost transactions, XRP is already being used by Japanese banks for cross-border payments via RippleNet and xRapid. By enabling Aplus users to redeem points for XRP, the program strengthens XRP’s presence in the consumer finance ecosystem and may increase its real-world usage. SBI Holdings President Yoshitaka Kitao has often emphasized XRP’s utility over Bitcoin’s store-of-value appeal, calling it better suited for practical financial transactions. This pilot reinforces that stance, positioning XRP not just as an asset for traders but as a functional part of everyday digital finance.

For consumers, the program offers an easy and risk-free entry into the world of crypto. Instead of traditional redemptions such as gift cards or airline miles, cardholders can now choose to convert their loyalty rewards into valuable digital assets. For the industry, this move signals a shift: crypto is no longer confined to exchanges or investment platforms; it’s entering daily financial behavior. As the pilot unfolds, its success could pave the way for similar programs across Japan and globally. With strong institutional backing and user-friendly design, the initiative may be the first of many to blur the line between traditional banking and decentralized finance.