XRP Drops 10.22% Amid Ripple's YouTube Scam Alert

XRP's latest price was $3.19, down 10.224% in the last 24 hours. Ripple has issued a public alert regarding the rise in YouTube-based scams that involve the unauthorized use of its brand and impersonation of its official account. The company disclosed that scammers have been increasingly hijacking existing YouTube channels and modifying them to resemble Ripple’s official presence on the platform. These fraudulent accounts are then used to post misleading content, with the apparent aim of defrauding XRP holders. Ripple emphasized that neither the company nor any of its executives will ever ask users to send XRP to any wallet under any circumstances.

Ripple highlighted that scammers have been specifically targeting XRP holders by mimicking its branding and communication style on YouTube. By taking control of existing YouTube accounts and rebranding them, these actors can give their scam content a façade of legitimacy. Ripple cautioned that such impersonations are designed to exploit unsuspecting viewers, particularly those who are new to the cryptocurrency space or unaware of the company’s actual communication policies. The company shared a link to its official resource page that outlines how users can recognize and report scams. This page also contains an up-to-date list of Ripple’s verified accounts across all platforms. Ripple reminded the public that any message asking for XRP under the pretense of an airdrop, giveaway, or other promotion is fraudulent.

Reactions from the XRP community reflect ongoing concern about the recurring nature of such scams. Prominent community member XRPcryptowolf called on Ripple to pursue legal recourse against YouTube again, referencing the company’s previous litigation. He stated, “Ripple should sue YouTube all over again to keep the XRP community safe.” This sentiment reflects frustration with the lack of enforcement by major social media platforms when it comes to protecting crypto communities from impersonation and fraud. Another X user, Lourenço Matalonga, commented that the rise in scam activity may indirectly point to XRP’s growing recognition, writing, “The more scammers, the more it means that more and more people are starting to know about XRP.” While the intent behind this statement differs, it underscores the visibility of the token in public discourse.

Ripple’s warning comes in the context of its earlier legal action against YouTube in 2020. The lawsuit was based on the platform’s failure to remove videos impersonating Ripple and promoting fraudulent XRP schemes. Although the case was eventually settled, the recurrence of impersonation scams suggests that enforcement by the platform remains inconsistent or inadequate. According to a report, Ripple CEO Brad Garlinghouse has also expressed recent frustration with both YouTube and X for allowing deepfake scam videos to circulate. These videos used his likeness and were reportedly being promoted through paid advertisements. Garlinghouse criticized the platforms for failing to protect users from sophisticated scams that exploit visual and branding cues to mislead audiences.

The company has continued to prioritize public awareness and community safety in its communications. Ripple stated unequivocally that it will never request XRP from anyone under any circumstances. By publishing guidance and consistently issuing alerts, the company aims to minimize the risk of users falling victim to scams. Ripple’s latest warning highlights the persistent threat of impersonation and fraud in the digital asset ecosystem. It also reinforces the importance of cautiously verifying official sources when engaging with cryptocurrency content on social media and video-sharing platforms.

Nature’s Miracle, a leading agricultural technology company, has announced a new plan to invest up to $20 million in XRP. This plan will make Nature’s Miracle one of the first publicly traded companies to build its corporate treasury with XRP. The move is an indication of how more firms are moving to digital assets as a means of managing their treasury. Nature Miracle will invest in a long-term reserve of tokens, stake as a yield-generating mechanism, and engage in the Ripple network with XRP on its balance sheet. This implies that the company will not only store XRP, but it will also use it in the Ripple ecosystem to enjoy additional financial gains. VivoPower, another publicly traded business, recently announced a 100 million XRP treasury strategy. VivoPower has partnered with Flare to utilize XRP in the generation of yield in decentralized finance. This proves that other businesses regard XRP as valuable to hold and utilize to generate profits. President Donald Trump further gave this trend a boost in March this year. He stunned most people when he said that XRP, along with Solana and Cardano, will join the new Crypto Strategic Reserve in the United States. This ruling elevated the position of XRP and increased its value in the market within a single night. This has seen an increase in the number of companies that are investigating how they can utilize XRP as a store of value. Nature is planning to use a part of the equity financing to start acquiring XRP. It can put in additional XRP later by selling more equity, making private placements, and structuring transactions. This dynamic solution will assist the company in developing its reserves slowly as a way of handling risk.

James Li, the CEO of Nature’s Miracle, spoke about this plan in a press release. He explained that the GENIUS Act signed by President Trump on July 18, 2025, is enabling more institutions to use crypto in their balance sheets. Li is sure that XRP will assist the business in reducing expenses and accelerating cross-border transactions. In his opinion, large financial companies, such as Banco Santander and American Express, already rely on XRP to make payments. Therefore, it is logical that Nature Miracle will also use XRP. He further added that this action will be beneficial to shareholders as it will introduce an extra value and financial flexibility measure. Li believes that crypto adoption is a significant opportunity to consolidate the company in an evolving financial environment. This example may be followed by other public companies in the next few months. When businesses use crypto as treasury management, they can diversify their reserves and generate additional revenues on staking and DeFi. The ambitious strategy of Nature Miracle demonstrates that digital assets are not only traded but also become an important element of business strategy. Finally, the XRP treasury program worth 20 million is a milestone. It demonstrates that even the most traditional companies are willing to become a part of the crypto economy, not only by accepting crypto payments but also by utilizing digital assets as a fundamental component of their money management strategy.

VERT, a Brazilian fund management and securitization firm, has launched a blockchain-based platform on the XRP Ledger (XRPL) to modernize the issue and management of agribusiness credit. According to a statement, the platform’s first significant transaction involves the tokenization of a BRL 700 million (~$130 million) Agribusiness Receivables Certificate (CRA), marking a substantial shift in how Brazil’s agricultural financing is structured. CRAs are vital financial instruments in Brazil. They bundle expected future payments, such as loan repayments and trade receivables, into securities for investors. These assets are widely used to fund agricultural production and exports, contributing over 20% to Brazil’s GDP. By issuing CRAs on-chain, VERT is introducing greater transparency, traceability, and efficiency into one of the country’s most important economic pillars. Gabriel Braga, Director of Digital Assets at VERT, said, “It is a concrete step towards the evolution of tokenization as a structural pillar of the modern capital market. Tokenization also addresses the demand for greater transparency of operations, coming mainly from foreign investors.” VERT plans to expand the platform to handle over $500 million in additional structured credit operations. The firm will also support new asset classes, aligning with Brazil’s evolving regulatory framework and market infrastructure.

This launch further cements XRPL’s growing presence in the asset tokenization space. Tokenization involves turning traditional financial instruments like securities and bonds into digital assets on a blockchain. The tokenized asset market is expected to surpass $600 billion by year-end, driven by demand for faster, cheaper, and more secure settlement systems. XRPL has become a popular infrastructure choice in Latin America due to its low costs, speed, and regulatory adaptability. Platforms like Mercado Bitcoin are already building on it. Silvio Pegado, Ripple’s LATAM Managing Director, noted the significance of these moves, saying, “[This is] how blockchain technology, through the XRP Ledger, can serve as reliable infrastructure for modernizing financial markets that are foundational to national growth.”