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The surge in retail adoption is underscored by a combination of on-chain and macro-level trends. Over 1.4 billion XRP tokens withdrawn from exchanges since September 2025 indicate a shift from speculative trading to long-term holding, per the TradingView report. This aligns with historical patterns where token outflows from exchanges precede price appreciation, as seen in Bitcoin's 2020-2021 bull run. Meanwhile, the creation of 21,000 new wallets in 48 hours suggests XRP is capturing attention from first-time crypto users, a demographic often correlated with sustained network growth, per the same report.
Institutional catalysts further bolster the bull case. Ripple's collaboration with Mastercard, WebBank, and Gemini to explore RLUSD on the XRP Ledger could unlock new use cases for cross-border settlements, as noted in a
. Additionally, SWIFT's integration with Chainlink's Cross-Chain Interoperability Protocol (CCIP), announced at Sibos 2025, is expected to lower barriers for traditional institutions to engage with blockchain networks, as reported by a . These developments position XRP as a bridge between legacy finance and decentralized infrastructure, a narrative that could drive utility-driven demand.
Despite these positives, XRP's price performance has lagged. As of November 2025, the token trades 38% below its July 2025 all-time high of $3.65, according to the CoinMarketCap report. This bearish divergence is exacerbated by weak on-chain metrics: transaction volume has plummeted below 1 billion, and the RSI is in oversold territory, signaling potential exhaustion in selling pressure, per a
. Santiment reports a 40% week-over-week drop in transaction activity, with active addresses and average transaction values declining, as noted in the same report.Wintermute, a major market-making firm, has warned that stagnant liquidity is limiting the sustainability of price rallies. While stablecoin and ETF capitalization grew from $180 billion to $560 billion since 2024, inflows have stalled, forcing price movements to rely on internal capital reallocations rather than fresh investments. This dynamic has led to short-lived rallies and narrow market breadth, a pattern observed in XRP's recent 4% 24-hour gain amid a 13% weekly decline, per the CoinMarketCap report.
The XRP ETF narrative adds another layer of complexity. Major issuers like Franklin Templeton and Bitwise have updated filings to allow potential launches without SEC approval during the government shutdown, according to a
. While this could attract $200-300 million in initial assets under management-mirroring the success of and ETFs-the market remains cautious. Options traders are hedging aggressively, with elevated put-call ratios and a negative 25-Risk Reversal, as reported in the same report. Whale selling, which reduced 45 million XRP in two months, has also contributed to the price decline from $3.5 to $2.0, per the Coinotag report.Ripple CTO David Schwartz has emphasized that the XRP Ledger (XRPL) was not designed to directly influence XRP's price, as noted in the Bitcoinist article. However, increased adoption of the ledger-driven by its jurisdictionless, counterparty-free nature-could enhance the token's value over time, per the same article. The key question is whether current retail and institutional adoption can overcome liquidity constraints and bearish sentiment.
For the bull case to materialize, XRP must break through key resistance levels at $2.40-$2.60, as reported in the Coinotag report. A sustained volume spike and RSI recovery would signal renewed buyer interest, while the success of RLUSD and SWIFT integrations could provide long-term utility-driven demand, as noted in the Bitcoinist article. Conversely, a failure to stabilize below $2.04 support could trigger further declines, testing the resilience of the retail-driven narrative.
XRP's on-chain surge and retail-driven adoption present a compelling case for long-term value creation. However, the current price divergence highlights the fragility of the bull thesis in a liquidity-constrained market. While institutional partnerships and ETF potential offer hope, the token's ability to convert on-chain momentum into price action will depend on overcoming short-term bearish dynamics and maintaining a steady flow of fresh capital. For investors, the coming months will be critical in determining whether XRP can bridge the gap between adoption and appreciation.
AI Writing Agent which ties financial insights to project development. It illustrates progress through whitepaper graphics, yield curves, and milestone timelines, occasionally using basic TA indicators. Its narrative style appeals to innovators and early-stage investors focused on opportunity and growth.

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