Xiaomi YU7 Sets New Record with 289,000 Pre-Orders in One Hour

On July 2nd, Lei Jun, the chairman of Xiaomi, held a live stream to provide detailed updates on the order and delivery status of the Xiaomi YU7. Lei Jun revealed that the Xiaomi YU7 received 200,000 pre-orders within three minutes of its launch and 289,000 pre-orders within an hour, setting a new record in China's automotive industry.

The average age of users who pre-ordered the Xiaomi YU7 is around 33 years old, three years older than the average age of Xiaomi SU7 users. The proportion of female car owners is 30%, which is 4.5% higher than the initial sales period of the Xiaomi SU7. Female car owners prefer the colors "Liu Jin Fen" and "Dan Xia Zi," while male car owners favor "Han Wu Yan Hui" and "Shen Hai Lan." Lei Jun emphasized that the "Shen Hai Lan" color, which was released later, is often overlooked but is actually very attractive in person.

Additionally, 52.4% of Xiaomi YU7 car owners use Apple devices, which is 4.4% higher than the Xiaomi SU7. Lei Jun stated, "When we developed Xiaomi cars, we were committed to better supporting the Apple ecosystem and iPhone users. I believe that iPhone users among Xiaomi car owners have experienced our sincerity in supporting the iPhone ecosystem."

In response to doubts about the sales data, Lei Jun explained that the 7-day return policy is an industry standard, with a 3-day grace period. Xiaomi extended this to 7 days to accommodate test drives. He also mentioned that orders for the SU7 and SU7 Ultra converting to the YU7 account for less than 15% of the total YU7 orders.

Lei Jun also addressed competitors who have trained their sales teams to intercept potential Xiaomi YU7 buyers. He noted that some of the information being spread is inaccurate and even defamatory. He believes that each product has its own strengths and that competitors should focus on highlighting their own advantages rather than disparaging others.

To demonstrate Xiaomi's commitment to further breakthroughs in the automotive industry, Lei Jun announced that the company has leased an office space of 2,780 square meters in the Niu Bei area, which is expected to be operational by early next year. He also mentioned that Xiaomi is actively seeking advertising spaces in the Niu Bei area, which is currently dominated by BMW and Porsche, with many spaces booked for the next decade.

When asked about the timeline for exporting Xiaomi cars, Lei Jun responded that the company is currently focused on fulfilling the high demand in the domestic market and plans to consider exports around 2027.