Xiaomi Launches Flagship Xiaomi 17 Series, Takes on Apple's iPhone 17 with Three New Models.

Xiaomi has skipped the 16 series and gone straight to the 17 series, aiming to compete directly with Apple's iPhone 17 series. The Xiaomi 17 series will have three models: the Xiaomi 17, the Xiaomi 17 Pro, and the Xiaomi 17 Pro Max. The lineup will feature powerful Snapdragon 8 Elite Gen 5 processors, improved camera systems, and huge batteries. Xiaomi is positioning itself as Apple's biggest rival in the high-end smartphone market.

In a strategic move to challenge Apple's dominance in the high-end smartphone market, Chinese tech giant Xiaomi has skipped the 16 series and directly launched the 17 series. The new lineup, consisting of the Xiaomi 17, Xiaomi 17 Pro, and Xiaomi 17 Pro Max, is set to be released later this month, according to a recent social media post by Lei Jun, the founder, chairman, and CEO of Xiaomi Xiaomi skips ahead to ‘17’ smartphone series to take on iPhone 17 in heated Chinese market^[1].

Xiaomi's decision to bypass the 16 series marks only the second time the company has done so since the 2011 release of the inaugural Mi 1. In 2018, Xiaomi skipped the Mi 7 and launched the Mi 8 to commemorate its eighth anniversary Xiaomi skips ahead to ‘17’ smartphone series to take on iPhone 17 in heated Chinese market^[1].

The Xiaomi 17 series is expected to feature powerful Snapdragon 8 Elite Gen 5 processors, which were introduced by Qualcomm on the same day as the announcement Xiaomi skips ahead to ‘17’ smartphone series to take on iPhone 17 in heated Chinese market^[1]. This chipset is set to be the first to power Xiaomi's smartphones, positioning the devices for direct competition against Apple's iPhone 17 series Xiaomi accelerates flagship smartphone release to challenge iPhone 17^[2].

Xiaomi has been investing heavily in research and development, with an annual investment of over 100 billion yuan in the past five years. The company plans to increase this investment to 200 billion yuan over the next five years Xiaomi accelerates flagship smartphone release to challenge iPhone 17^[2]. This investment is a key factor in Xiaomi's strategy to benchmark its products against Apple's iPhone and compete in the premium smartphone market.

The decision to skip the 16 series and launch the 17 series directly is seen as a bold move by industry experts. Bryan Ma, an analyst at IDC, noted that Xiaomi's confidence in its ability to compete with Apple is evident in this move Xiaomi accelerates flagship smartphone release to challenge iPhone 17^[2]. The company's sales in the premium smartphone segment grew by 55% in the first and second quarters of 2025, indicating a strong performance in the high-end market Xiaomi accelerates flagship smartphone release to challenge iPhone 17^[2].

Apple, on the other hand, has registered a 1.76% rise in stock price, trading at $234, with a day range of $229.02 – $234.51. However, the stock has a negative YTD of 6.53%, mainly affected by the Trump tariffs impacting its global supply chain Xiaomi accelerates flagship smartphone release to challenge iPhone 17^[2].

Xiaomi's stock price is up 1.9%, trading at $56.20, with a day range of $54.90 – $56.50. The stock has grown by 6.34% in the past 30 days and has a positive YTD of 65.29%, reflecting investor confidence in the company's strategy Xiaomi accelerates flagship smartphone release to challenge iPhone 17^[2].