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In the high-stakes arena of global technology and automotive innovation, Xiaomi's recent strategic moves have drawn sharp focus from investors and analysts alike. The company's dual pivot toward corporate governance reform and aggressive capital allocation in electric vehicles (EVs) raises a critical question: Can these efforts translate into sustained shareholder confidence in an increasingly competitive market?
Xiaomi's corporate governance structure has undergone a notable transformation under the leadership of Lei Jun, who continues to serve as both chairman and CEO. According to a Marketscreener profile, the board now includes specialized committees such as the Operations Management Committee and Human Resources Committee, both chaired by Jun Lei (
). These bodies aim to streamline decision-making and address internal inefficiencies, a response to earlier challenges such as slumping sales and management reshuffles, as reported in a South China Morning Post article ().The restructuring also reflects a shift in leadership roles: Liu Weibing, previously Xiaomi's president, now oversees the Mobile division while the EV business remains a central priority, as noted in a CEOWorld article (
). This realignment underscores the company's commitment to scaling its EV ambitions without compromising core smartphone operations. Meanwhile, the establishment of a Corporate Operations and Management Committee-comprising 12 executives from key departments-signals a move toward professionalized governance, as noted by the South China Morning Post.However, governance reforms extend beyond organizational charts. Xiaomi's recent dismissal of two regional general managers for corruption in Western Europe and Latin America highlights its efforts to reinforce ethical standards, a point also raised in the CEOWorld article. Such actions, while costly in the short term, may bolster long-term trust among stakeholders wary of corporate malfeasance.
Xiaomi's capital strategy for 2025 is unambiguously centered on its EV division. The company has committed over ¥30 billion ($4.2 billion) to R&D, with a significant portion directed toward solid-state battery technology and vertical integration, according to the Marketscreener profile. This investment is not merely speculative: Xiaomi's EV business is on track to deliver 350,000 units in 2025, up from 135,000 in 2024, driven by the expansion of its Beijing-based F2 factory, as reported by CEOWorld.
Financial metrics further validate the strategy's potential. In Q1 2025, EV revenue reached ¥18.1 billion ($2.5 billion), with a gross margin of 23.2% and a per-vehicle loss narrowing to ¥6,500 ($900), according to a CNEV Post report (
). As stated by CNEV Post, Lei Jun has confirmed that the EV business is projected to turn profitable in the second half of 2025, positioning Xiaomi as the fastest among China's new EV brands to achieve this milestone.The company's product roadmap-featuring models like the SU7 Ultra and YU7-also aims to capture premium segments, with higher average selling prices expected to improve margins. This diversification, coupled with production scalability, suggests a calculated approach to balancing volume and profitability.
The interplay between governance and capital strategy is critical for investor sentiment. Xiaomi's governance reforms, while still in their early stages, address structural weaknesses that could have eroded confidence. The formation of specialized committees and anti-corruption measures demonstrates a commitment to transparency-a key concern for global investors.
Yet, the EV market remains a high-risk, high-reward proposition. Xiaomi's ability to sustain its delivery growth and profitability will hinge on factors beyond its control, such as supply chain disruptions and regulatory shifts. For now, the company's aggressive R&D spending and vertical integration efforts provide a buffer against these uncertainties.
Shareholders may also take solace in Xiaomi's broader ecosystem strategy. By leveraging its existing strengths in consumer electronics and internet services, the company aims to create synergies that reduce the standalone risks of its EV venture. This ecosystem-driven approach mirrors the playbook of successful tech giants, though its execution remains untested at scale.
Xiaomi's governance overhaul and capital bets on EVs reflect a bold, calculated gamble. The company has taken meaningful steps to professionalize its operations and align leadership with strategic priorities. However, the EV market's volatility and the long-term sustainability of its governance reforms remain open questions.
For investors, the key takeaway is this: Xiaomi's success will depend not only on its ability to execute its current strategy but also on its adaptability in the face of evolving market dynamics. If the company can maintain its momentum in governance and innovation, it may yet carve out a unique position in the global EV landscape-and reward shareholders accordingly.

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