XCMG: A Rising Star in the Global Industrial Equipment Sector

XCMG Machinery ("XCMG", SHE: 000425), a global leading construction equipment manufacturer, has secured the 379th position on the 21st annual World's 500 Most Influential Brands list, issued by World Brand Lab. This ranking evaluates brands based on their ability to develop and capture markets and generate profits, which collectively determine global brand influence. XCMG also ranks 42nd among Chinese brands and achieves an impressive 7th place globally in the industrial equipment sector.

World Brand Lab's evaluation process involved comprehensive scoring of over 8,000 globally recognized brands using key indicators such as Market Share, Brand Loyalty, and Global Leadership. Notably, brand loyalty assessments incorporated iTrust Rating's data, while ESG (Environmental, Social, and Governance) performance evaluations were derived from SuperFinance's extensive ESG database.

The joint research team from World Brand Lab and SuperFinance uncovered a significant trend among multinational brands, increasing globalization pressures are driving a shift toward diversified localization strategies and prioritization of ESG performance. Strong correlations between brand value and ESG performance underscore the growing importance of sustainable practices.

In line with these findings, XCMG released its inaugural ESG Report in April 2024, further enhancing its transparency in sustainable business development. By the end of 2023, the company achieved significant progress, reducing total greenhouse gas emissions by 33,269.01 tons, corresponding to a decrease of 7.84%.

Dr. Maria Jesus Saenz, Director of the Digital Supply Chain Transformation Lab at MIT, commented on XCMG's successful integration of digital solutions, "The opportunities presented by digital twins in supply chain processes are tremendous, especially when expanded end-to-end." XCMG's leadership in leveraging technology to drive operational excellence and sustainability is evident in its adoption of cutting-edge digital technologies across multiple production processes throughout 2024.

XCMG has accelerated its adoption of cutting-edge digital technologies across multiple production processes throughout 2024. By implementing advancements such as image recognition-based material sorting, AGV shuttle intelligent transportation systems, and digital twin robotic welding production lines, XCMG has effectively enhanced the automation and intelligence of component manufacturing while reducing labor costs.

At bauma CHINA 2024, XCMG showcased its latest innovations, products, and services at outdoor areas A.20-B.32, as well as indoor halls W3.100-W3.811. Themed Smart XCMG Empowers Solid Future, XCMG's exhibition highlighted an array of new releases that gathered wide attention, including:

* the world's largest tonnage pure electric loader XC9108-EV,
* the world's first pure electric mining grader GR350EP,
* the latest model of the high-end G2 series XCT100G5-1HEV hybrid crane,
* the world's first hybrid mining excavator XE650GK HEV,
* the world's tonnage pure electric intelligent horizontal directional drilling rig XZE16000,
* the pure electric straight arm aerial work platform XGS52ACK-Li that has refreshed the maximum working height,
* and the industry's first 300V platform compact telescopic boom forklift XT2506E,
* along with the new generation pure electric reach stacker XCS4531E5.

In addition to innovative products, XCMG introduced scenario-oriented intelligent solutions for open-pit mining, unmanned intelligent road construction, unmanned warehouse and logistics operations, and more. These solutions demonstrate how construction machinery has gradually evolved from a simple tool into a smart decision-making system.

As the equipment manufacturing industry is at the key turning point of transformation and upgrading, XCMG is committed to taking the lead in exploring practices to achieve breakthroughs. At bauma CHINA 2024, XCMG introduced new campaigns, including the XCMG TrueCare global service brand and Plan WIN-win public welfare and environmental protection initiative, joining hands with global partners to achieve mutual wins with better products and services. The company also announced a lifetime warranty policy for batteries used in electric construction machinery and commercial vehicles, highlighting XCMG's commitment and confidence in its green transformation.

XCMG eagerly anticipates collaborating with global partners to share opportunities, foster cooperation, and promote prosperity. By supporting the creation of new quality productivity, XCMG aims to make significant contributions to the high-quality development of the global equipment manufacturing industry and to the building of a better world.

XCMG's impressive ranking on the World's 500 Most Influential Brands list, coupled with its commitment to innovation, sustainability, and global collaboration, presents an attractive investment opportunity. As the company continues to grow and expand its influence in the global industrial equipment sector, investors can expect strong returns on their investments in XCMG Machinery.