Xcel Brands Partners with K9 Wear to Launch Pet Accessories Line Under Cesar Millan's Trust. Respect. Love Brand

Xcel Brands has partnered with K9 Wear to launch the pet accessories category of the Trust. Respect. Love by Cesar Millan brand. The collaboration combines K9 Wear's expertise in premium pet products with Xcel's success in brand building and live-stream commerce. The brand will feature high-quality, innovative products that enhance the pet ownership experience, including toys, training tools, accessories, nutrition, and grooming tools. Cesar Millan brings his core values of trust, respect, and love to the brand, offering solutions that are both functional and aligned with his principles of balanced relationships between dogs and humans.

Xcel Brands (NASDAQ: XELB) and K9 Wear Inc. have entered into a licensing partnership to launch 'Trust. Respect. Love by Cesar Millan', a premium pet accessories brand. The collaboration leverages K9 Wear's expertise in pet accessories and Xcel's brand-building and livestreaming capabilities.

The new brand will offer a wide range of products, including toys, training tools, accessories, nutrition, grooming tools, small appliances, and electronics. The launch is scheduled for early 2026, with products available through select retailers, e-commerce platforms, and live shopping channels. The brand will debut at the Global Pet Expo in March 2026.

Cesar Millan, a renowned dog behaviorist with over 21 million social media followers, will contribute to product development, ensuring the products align with his core values of trust, respect, and love. This partnership marks Xcel's strategic expansion into the pet accessories market, a sector experiencing significant growth.

K9 Wear brings specific industry expertise and existing relationships with major fashion brands like Tommy Bahama and IZOD. The partnership aligns with Xcel's business model of building influencer-driven brands through social commerce and livestreaming. The launch at the Global Pet Expo provides ample time for product development while targeting the industry's premier trade event for maximum buyer exposure.

This deal further diversifies Xcel's portfolio beyond traditional apparel and home goods, reducing sector-specific risks while entering a resilient consumer category known for loyal customer spending even during economic downturns.

References:
[1] https://www.stocktitan.net/news/XELB/xcel-brands-and-k9-wear-announce-licensing-partnership-to-launch-the-govd9nao1faf.html