WW International appoints Julie Rice as Chief Experience Officer.

WW International, the global leader in science-backed weight management, has appointed Julie Rice as Chief Experience Officer. Rice, co-founder of SoulCycle, will lead the transformation of the company's workshop business and develop a revitalized approach to community that supports members through every life stage. She will work closely with WW's science, nutrition, and medical teams to enhance the holistic model of care.

WeightWatchers (NASDAQ: WW) has appointed Julie Rice, co-founder of SoulCycle, as its new Chief Experience Officer (CXO). Rice will lead the transformation of the company's global workshop business, which currently supports 20,000 meetings a month across 11 global markets [1].

In this newly created role, Rice will oversee the integration of Peoplehood, her community-driven wellness platform, into WeightWatchers. This integration will incorporate Peoplehood's curriculum, technology, and learnings, particularly in GLP-1 and menopause-based community work. The company aims to enhance its workshop offerings with community-based programs focused on education, accountability, and behavioral change, supported by research showing that WeightWatchers workshop members lose twice as much weight as those attempting weight loss independently [1].

Rice will work closely with WeightWatchers' science, nutrition, and medical teams to develop a revitalized approach to community that supports members through every life stage. She will also oversee the brand team, reinforcing WeightWatchers' point of difference in the increasingly clinically focused telehealth weight loss marketplace [1].

Julie Rice's appointment underscores WeightWatchers' commitment to community as a key driver of long-term health outcomes and sustained behavioral change. The company understands the importance of real people, real support, and real change in its holistic model of care [1].

References:
[1] https://www.stocktitan.net/news/WW/weight-watchers-appoints-soul-cycle-co-founder-julie-rice-as-chief-fnkqfmnjjoxa.html