Wrangler and State Bags Collaborate on Back-to-School Essentials Collection

Wrangler and State Bags have announced a collaboration for the next generation of trailblazers. The Wrangler x State collection, comprising ten pieces, will launch on July 17, 2025. The collection includes a denim trucker jacket, backpacks, and lunchboxes designed for kids. The denim jacket features a regular fit, two chest pockets, and a co-branded rubber patch. The backpack has a spacious main compartment, internal organization, and adjustable padded straps. Prices start at $49.99 for lunchboxes and $149.99 for backpacks.

Global denim and lifestyle brand Wrangler, a division of Kontoor Brands (NYSE: KTB), and STATE Bags, a purpose-driven family bag brand, have announced a collaboration for the next generation of trailblazers. The Wrangler x STATE collection, comprising ten pieces, will launch on July 17, 2025. The collection includes a denim trucker jacket, backpacks, and lunchboxes designed for kids, priced starting at $49.99 for lunchboxes and $149.99 for backpacks.

The collaboration aims to solidify Wrangler's commitment to its growing kids' business, following successful partnerships with brands like Barbie and Hot Wheels. STATE Bags brings its kid-friendly aesthetic to the forefront, blending Wrangler's iconic heritage with STATE's modern spirit. The collection features a boys' and girls' trucker jacket made from 100% cotton denim, with a regular fit, two chest pockets, and a co-branded rubber patch. The jackets are suitable for ages 4 to 14 years and come in sizes XS to XXL.

The collection also includes four variations of STATE's signature Kane backpack and four matching Rodgers lunchboxes. The Kane backpack is designed with thoughtful details such as a spacious main compartment, internal organization, a front zip pocket with a D-ring for charms, two side water bottle holders, adjustable padded straps, and a luggage sleeve. The Rodgers lunchboxes are designed to keep lunches fresh and organized, featuring a fully insulated main compartment with a detachable divider, a zippered mesh pocket for silverware or an ice pack, and a see-through pocket for notes or pictures. The lunchboxes fit perfectly inside the Kane backpack for easy carrying.

John Meagher, Vice President of Global Brand Marketing at Wrangler, stated, "Wrangler’s timeless style and heritage resonate deeply with families, and we are thrilled to extend that authentic spirit to young adventurers through this collaboration with STATE. This new collection is about more than just denim and bags; it’s about providing kids with the coolest, freshest fits so they can show off their unique style and kick off the school year feeling confident and ready for anything."

Jacq Tatelman, STATE Co-Founder, CEO, and Creative Director, added, "We’re so excited to partner with Wrangler, an iconic brand we’ve long admired, to create a collection that celebrates individuality and self-expression. With a shared commitment to quality and empowering the next generation, we designed each piece to help kids feel confident, capable, and ready for whatever adventure comes next."

The Wrangler x STATE collection will be available for purchase starting July 17, 2025, on Wrangler.com and Statebags.com. For more information, please visit Wrangler.com or follow @wrangler on social media.

References:
[1] https://www.stocktitan.net/news/KTB/wrangler-and-state-blaze-a-new-trail-for-back-to-qnk2h5husd29.html
[2] https://www.morningstar.com/news/business-wire/20250717580298/wrangler-and-state-blaze-a-new-trail-for-back-to-school