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WPP Media and Criteo Collaborate to Scale Commerce Intelligence in Connected TV
ByAinvest
Tuesday, Jul 29, 2025 7:59 am ET1min read
Criteo and WPP Media have partnered to scale commerce intelligence to Connected TV (CTV) through a bespoke collaboration. The partnership combines Criteo's real-time commerce signals with WPP Media's Open Intelligence to allow advertisers to reach qualified consumers at scale across premium CTV inventory. This collaboration enables brands to activate high-performing audiences on Roku, Samsung, and Scripps, streamlining the activation process.
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