WPP Consolidates Production Capabilities Under New Unit
ByAinvest
Tuesday, Jan 27, 2026 3:38 pm ET1min read
WPP--
WPP is consolidating its production capabilities into a new unit called WPP Production, which will employ over 10,000 people across 40 locations globally. Led by Richard Glasson, the unit will foster collaboration through a single global platform and leverage generative AI through virtual and hybrid production using the WPP Open operating system. The move aims to meet clients' content needs more efficiently and effectively in today's fragmented media environment.
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