WPP's New CEO Faces Uphill Battle to Revive Ad Giant Amid Falling Profits and Lost Clients
ByAinvest
Saturday, Aug 30, 2025 5:03 pm ET1min read
WPP--
WPP's new CEO, Cindy Rose, faces a challenging task in reviving the struggling advertising giant. Rose, a former Microsoft executive, takes over from Mark Read, who oversaw a 69% decline in the share price during his seven-year tenure. WPP has been dethroned as the world's largest advertising agency by Publicis and has been criticized for its focus on awards rather than clients. Rose will need to leverage her experience in digital technology and AI to help WPP regain its position.
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