Worldcoin Launches US Identity Verification Platform, Partners with Visa

World, formerly known as Worldcoin, has officially launched its identity verification platform in the United States. The blockchain-based project enables users to confirm their humanity using a World ID, which can now be verified at dedicated centers in six key cities, including Atlanta, Austin, Los Angeles, Miami, Nashville, and San Francisco.

World stated that its expansion into the US is a strategic move designed to leverage the country’s leadership in artificial intelligence. The US presents an ideal environment for adopting digital identity tools that distinguish real individuals from bots. Through this rollout, American users can verify their identity via the World App and claim WLD tokens, the platform’s native digital asset.

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The platform’s identity verification tools, called Orbs, are powered by nvidia technology and will be deployed across dedicated World Spaces and select retail partner locations, including Razer Stores. Worldcoin emphasized that its verification process safeguards privacy while proving each user’s uniqueness. Verified users also gain access to a growing set of features within the app, including mini-apps focused on education, finance, and social engagement.

The expansion comes as the US regulatory landscape becomes more favorable toward emerging technologies, especially in the AI and blockchain sectors. However, the move also contrasts sharply with the company’s challenges in Europe, where privacy regulators in countries have scrutinized its data collection practices.

Alongside its US launch, World also announced multiple high-profile partnerships aimed at expanding the use of its digital identity system. The company revealed collaborations with visa, Kalshi, Tinder (via parent company Match Group), and Morpho. One key initiative is the upcoming World Visa Card, which was developed in partnership with Visa. The card, which is expected to launch later this year, will support payments in WLD and other digital assets. It said the card will be available exclusively to verified users.

World is running a pilot program with match group to integrate World ID into dating apps like Tinder. This initiative aims to ensure that users can trust the authenticity of profiles on the platform. Additional partnerships include agreements with Kalshi, a regulated prediction market platform, and Morpho, a decentralized lending protocol.

Worldcoin’s strategic move into the US market, coupled with its high-profile partnerships, signals a significant step forward in the adoption of digital identity solutions. The company’s focus on leveraging AI and blockchain technology, along with its commitment to privacy and user verification, positions it as a key player in the evolving landscape of digital identity and authentication.