World Liberty Financial's WLFI Token Drops 16.65% in 24 Hours Amid Launch Volatility

World Liberty Financial's latest price was $0.2343, down 16.646% in the last 24 hours. World Liberty Financial, a decentralized finance project, has recently made significant strides in the cryptocurrency market. The project, which is endorsed by former U.S. President Donald Trump and his family, launched its native token WLFI on crypto exchanges. The Trump family, including Donald Trump himself, collectively holds just under a quarter of the WLFI token, with Trump's three sons serving as co-founders and Trump carrying the title of "Honorary Co-Founder." The launch of WLFI has provided a real market valuation for the tokens held by the founders and team members, which were previously valued based on private transactions.

World Liberty Financial's goal is to offer traditional-style financial products on-chain, operating primarily on the Ethereum blockchain and integrating Aave V3 for lending and borrowing. The WLFI token serves as the governance token, allowing holders to vote on protocol parameters and incentive programs. The project has also rolled out USD1, a fully reserved dollar-backed stablecoin, which is now live on multiple blockchains including Solana, Ethereum, BNB Chain, and Tron. With a market cap of $2.6 billion, USD1 ranks as the sixth-largest stablecoin.

The launch of WLFI has been marked by significant trading activity across both decentralized and centralized platforms. The token experienced explosive volume, with derivatives markets recording a nearly 400% surge in volume on the day of the launch. The project has also seen notable on-chain moves, with early traders capitalizing on the launch volatility and large presale participants moving quickly to centralized exchanges following token claims. World Liberty Financial itself participated in the secondary market, purchasing 6.5 million WLFI tokens shortly after launch.

The WLFI launch has also created unexpected spillover effects in related markets, with the TRUMP memecoin experiencing nearly $1.5 billion in daily trading volume. The memecoin perpetual contracts performed even stronger, with almost $2.5 billion in daily volume. This reflects sustained interest in Trump-related crypto assets. The launch of WLFI represented a significant departure from original plans, as the token was initially designed without intentions for secondary trading. However, the approval of a governance proposal enabled the secondary market launch.

World Liberty Financial's official address recently purchased 3.26 million WLFI tokens for $1 million, reflecting high market engagement for WLFI amid a major token unlock event. This acquisition signifies potential strategic maneuvers by the team in the decentralized finance space. The purchase was directly executed by the official address of WLFI, with blockchain records verifying the transaction's authenticity and strategic importance for the organization. The transaction prominently impacts the WLFI token market, highlighting continued interest in capital allocation strategies within DeFi.

World Liberty Financial has also proposed a compelling strategy involving WLFI token buybacks and burns, aiming to enhance the token’s long-term viability and benefit its holders. This initiative centers around a robust strategy involving WLFI token buybacks and burns, aiming to enhance the token’s long-term viability and benefit its holders. The team behind WorldLibertyFinancial has proposed utilizing all fees generated from managing the protocol’s liquidity specifically for WLFI token buybacks and subsequent burns. This is not just a minor adjustment; it’s a fundamental shift in how the project intends to create and distribute value. By committing 100% of these fees, WLFI aims to directly channel protocol success back into the token’s ecosystem.

This proposal could significantly impact the token’s economics, with increased scarcity and potential price appreciation. The combined mechanism of token buybacks and burns is a popular strategy employed by many crypto projects to manage supply, reward holders, and demonstrate a commitment to token value. For WLFI, this proposal suggests dedicating all liquidity fees to this process, making it a central pillar of their tokenomics. The world of decentralized finance is constantly evolving, with projects seeking innovative ways to create value for their communities. Understanding this move is crucial for grasping how projects are building sustainable ecosystems.

World Liberty Financial's digital token, WLFI, commenced trading on September 1, 2025. This launch represents a major milestone for the cryptocurrency venture associated with the Trump family. The token rollout included a distribution schedule where a significant portion of tokens, specifically 22.5 billion allocated to the Trump family, remained subject to lock-up provisions following the public listing. Despite these tokens being locked initially, the initiation of public trading resulted in a substantial increase in the reported valuation of the Trump family's stake, estimated to have grown significantly on launch day. Their holdings reached a multi-billion dollar valuation shortly after trading began.

Prior to public trading, the WLFI project team successfully garnered considerable investor interest during its presale phase, raising a total of $550 million. This presale achievement highlighted strong demand and investor backing for the World Liberty Financial initiative. Overall, the launch positioned World Liberty Financial as a venture with a notable market presence, achieving an initial valuation exceeding $30 billion. The event generated significant financial activity directly tied to the project's stakeholders, marking a pivotal moment for the company's operations within the cryptocurrency market.