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World Liberty Financial, a cryptocurrency venture backed by the Trump family, is reportedly considering the creation of a publicly traded company valued at approximately $1.5 billion to hold its native WLFI tokens [1]. This move, if finalized, would align the firm with a growing trend of digital-asset treasury companies that operate as publicly listed entities holding cryptocurrency reserves. The venture has approached major investors in both traditional and crypto markets, with discussions said to be progressing swiftly [1].
The proposed public company would take the form of an already-listed
on the Nasdaq, which World Liberty has acquired. This structure mirrors the strategy pioneered by Michael Saylor’s former firm , now rebranded as Strategy, which transitioned into a holding company in 2020. That firm has since accumulated over $72 billion in Bitcoin and achieved a market cap of nearly $113 billion [1].World Liberty, which launched in 2024, has positioned itself as a decentralized finance (DeFi) and stablecoin platform offering a dollar-backed stablecoin known as USD1. Earlier this year, the Trump family reported $57.4 million in proceeds from the sale of WLFI governance tokens, with Donald Trump listed as holding 15.75 billion tokens in his public financial disclosure [1]. The company has raised approximately $550 million through two public token sales, with notable investors including
founder Justin Sun, who contributed $30 million for 2 billion tokens.By moving toward a public listing, World Liberty Financial aims to enhance the liquidity of WLFI tokens and attract institutional capital. The firm also seeks to clarify governance structures for token holders and integrate more closely with traditional financial markets. Such a transition could expose the company to greater regulatory scrutiny, which might, in turn, bolster investor confidence in the token’s legitimacy.
Analysts suggest that this move could serve as a blueprint for other digital-native companies seeking to gain broader acceptance in conventional financial ecosystems. However, the outcome will depend on evolving regulatory frameworks, market dynamics, and the broader acceptance of token-based assets by institutional investors. As of now, the firm has not disclosed a definitive timeline or structure for the public offering [1].
This development underscores the ongoing convergence of digital and traditional finance, as well as the increasing maturation of the crypto market. World Liberty’s approach reflects a strategic attempt to position itself at the intersection of innovation and institutional credibility.
Source: [1]World Liberty Financial weighs $1.5B public company to hold WLFI tokens (https://coinmarketcap.com/community/articles/6896f43816e9a040c288127c/)

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