World Liberty Financial Targets $1.5B Crypto Vehicle Backed by WLFI Tokens for Nasdaq Listing

World Liberty Financial, a company linked to the Trump family, is planning to raise $1.5 billion through a crypto vehicle backed by its native WLFI governance token. The firm has announced its intention to launch a publicly traded company on the Nasdaq that will hold and manage WLFI tokens, marking a significant step toward integrating decentralized finance (DeFi) with traditional financial structures. This initiative is being positioned as a major crypto treasury play, reflecting broader trends in corporate adoption of digital assets for reserve allocations [1].

Eric Trump and Donald Trump Jr., both prominent members of the Trump family, are expected to join the board of World Liberty Financial, reinforcing the firm’s public profile. Eric Trump, in a public statement, emphasized the potential of merging traditional finance with DeFi through the WLFI token, describing it as “the future of investment.” The firm’s strategy also includes forging partnerships with major DeFi protocols like Aave and Chainlink, which could lead to the development of innovative financial products and services [2].

The proposed Nasdaq listing is expected to increase the visibility and liquidity of WLFI tokens, potentially attracting institutional investors and broadening market participation. The firm has previously launched a stablecoin, USD1, which is pegged to the U.S. dollar and backed by cash deposits and short-term U.S. Treasuries. Additionally, it has developed a crypto-lending application and a loyalty program with major exchanges such as Bitget, HTX, and Gate.io, offering users incentives to hold and trade USD1 [3].

A key development in the WLFI ecosystem is the anticipated transition of the governance token to a fully tradable asset, subject to a community vote. If approved, the token is expected to be listed on both centralized and decentralized exchanges within six to eight weeks, pending successful negotiations for listings and strategic partnerships. The transition would mark a pivotal shift in the token’s utility and market presence [4].

The fundraising effort aligns with a growing trend of institutional interest in cryptocurrency assets. With increasing adoption of Bitcoin and Ethereum, more companies are considering digital assets as part of their balance sheets. World Liberty Financial’s initiative could place it among the leading players in the evolving crypto treasury space, particularly if it successfully raises the target amount and secures its Nasdaq listing [5].

The firm has also indicated plans to acquire a significant portion of the TRUMP meme coin, highlighting a continued focus on brand-driven and high-profile digital assets. This move represents a strategic pivot from an earlier, now-cancelled, plan to launch a Trump-branded crypto wallet. The shift suggests a focus on liquidity and market-driven assets rather than proprietary platforms [6].

World Liberty Financial’s efforts reflect broader industry momentum in treating crypto assets as legitimate treasury instruments. While the firm has not disclosed specific timelines or further details about the token's trading mechanics, its alignment with pro-crypto regulatory environments could enhance its appeal to both retail and institutional investors. As more companies explore digital assets for treasury purposes, World Liberty Financial’s $1.5 billion fundraising could serve as a model for future DeFi-related capital raises [7].

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Source:

[1] CoinCentral (https://coincentral.com/trump-backed-world-liberty-targets-1-5b-public-firm-for-wlfi-assets/)

[2] CoinGape (https://coingape.com/trumps-world-liberty-financial-targets-1-5b-crypto-vehicle-backed-by-wlfi-tokens/)