World Liberty Financial Seeks $1.5 Billion via Public Trading Entity by 2025

World Liberty Financial, a cryptocurrency project backed by the Trump family, has announced plans to launch a public trading entity for its WLFI token, aiming to raise up to $1.5 billion by 2025. The initiative, structured as a crypto treasury company, includes a mix of common equity and convertible notes and has already attracted interest from around 50 institutional investors [1]. The fundraising effort is being accelerated through rapid negotiations with key stakeholders in both the tech and crypto sectors, suggesting strong early support for the project.

The Trump family maintains significant governance control over the WLFI token, with Donald Trump’s LLC and family trusts reportedly holding over 15–16 billion tokens [2]. This level of involvement has drawn attention from both the crypto community and regulators, especially given the ongoing scrutiny surrounding political figures in crypto governance roles. Notably, Justin Sun, a prominent crypto entrepreneur, has invested $75 million in the token, further underlining the project’s credibility and reach [2]. On-chain data confirms the growing interest and ownership stakes, reinforcing the project’s legitimacy in the eyes of investors.

The WLFI token has demonstrated a mixed performance in recent months. As of August 9, 2025, CoinMarketCap reported a token price of $385.04, with a 24-hour volume of $24,891.48 and a 2.52% increase over the past day [3]. The 30-day price trend showed a 53.58% rise, though over 60 days, the token declined by 24.24%. Despite this volatility, the token has seen over 99% approval for tradability, indicating strong community engagement and confidence in its future.

Analysts suggest that the launch of a publicly traded entity could improve transparency and liquidity for WLFI token holders, aligning with investor expectations for accountability in the digital asset space [1]. The broader market context is also encouraging: data from DeFiLlama indicates that crypto projects raised $2.67 billion in July 2025, the second-highest monthly total after March [4]. Many of these funds were directed toward Ethereum and Solana-based projects, reflecting a growing trend toward token-backed reserves and structured investments. World Liberty Financial’s plan is seen as part of this shift, leveraging favorable market conditions to secure substantial capital.

Despite the optimistic projections, the project will face challenges related to regulatory oversight and market perception. The high-profile association with the Trump family could attract both support and scrutiny, depending on investor sentiment and political dynamics. The firm has not yet disclosed the exact structure of the token reserve or governance model, leaving some uncertainties regarding the long-term stability of the WLFI token. However, the Trump family’s active participation, including through trusts and LLCs, suggests a long-term commitment to the project.

World Liberty Financial has also hinted at expanding its ecosystem, with reports indicating plans for a USD stablecoin and a loyalty program for USD1 token users [6]. These initiatives reflect a broader strategy to integrate stablecoins into its financial infrastructure and enhance user engagement. The timing of the fundraising announcement—during a period of strong crypto investment—further suggests a strategic alignment with current market trends.

While the firm’s ambitions are ambitious, success will depend on several factors, including regulatory developments, market conditions, and the perceived utility of the WLFI token. The project represents a notable convergence of political influence and digital finance, a combination that has not been widely seen in the crypto industry. As the launch progresses, market participants will be watching closely to see whether the $1.5 billion fundraising target is achieved and how the token performs in the broader digital asset landscape.

Source:

[1] https://fortune.com/crypto/2025/08/08/donald-trump-world-liberty-financial-digital-asset-treasury-public-company/

[2] https://www.techmeme.com/250808/p29

[3] https://coinmarketcap.com/community/articles/6896a109580d1d3e68f07301/

[4] https://cryptoslate.com/crypto-attracts-2-67b-in-funding-during-july-bolstered-by-pumpfun-and-stablecoin-interest/

[5] https://www.bloomberg.com/crypto

[6] https://www.theglobeandmail.com/investing/markets/stocks/GT/pressreleases/33981884/goodyear-gt-q2-revenue-drops-2/