World Liberty Financial Pursues $1.5B Nasdaq Listing for WLFI Tokens

World Liberty Financial (WLF), a Trump-backed cryptocurrency firm, is preparing a $1.5 billion fundraising effort to establish a publicly traded company on the Nasdaq that will hold its WLFI tokens. The company is pursuing a reverse takeover of an existing shell firm to expedite the listing process. This move aims to transition WLFI from a non-transferable governance token to a tradable asset on both centralized and decentralized exchanges, potentially increasing liquidity and market visibility [1].

The initiative is part of a broader trend in which corporate entities are creating dedicated vehicles to manage digital assets, with WLF aligning its strategy with this growing interest in crypto treasury structures. The firm previously issued USD1, a stablecoin pegged 1:1 to the U.S. dollar, and now plans to integrate a new incentive program called the USD1 Points Program. This program rewards users for trading USD1 pairs, staking, and maintaining balances, with partner exchanges setting specific criteria for participation [2].

In support of its expansion, WLF is engaging top-tier investors in the technology and cryptocurrency sectors to back the new public company. The Trump family’s involvement includes leadership roles and policy advocacy, which have contributed to regulatory clarity for USD-backed stablecoins, benefiting WLF’s operations [3]. The company has also sought to expand its international footprint by selling cryptocurrency to overseas investors in regions such as Israel and China Hong Kong.

The fundraising comes amid heightened institutional interest in digital assets, driven by rising Ethereum prices and broader adoption of Bitcoin. WLF’s plan reflects expectations of strong demand for altcoin investments beyond Bitcoin, although WLFI tokens are currently less liquid compared to more established cryptocurrencies [4].

As part of its governance model, WLF has announced a community vote to determine whether WLFI tokens should be available for external trading. If approved, the tokens will be listed on major platforms, with a focus on ensuring fairness during the rollout. The company estimates that full trading could begin in six to eight weeks, pending successful partnerships and listing agreements [5].

The proposed $1.5 billion raise positions WLF as a significant player in the crypto treasury space, where companies are increasingly seeking to hold digital assets on their balance sheets. The Trump family’s deepening involvement in crypto, including mining ventures and ETF proposals, underscores a strategic commitment to the sector that could influence future regulatory and market developments [6].

Sources:

[1] World Liberty Financial weighs $1.5B public company to hold WLFI tokens. Cointelegraph. https://cointelegraph.com/news/world-liberty-financial-plans-1-5b-public-company-hold-wlfi-tokens

[2] World Liberty Financial Unveils USD1 Points Program. CoinGape. https://coingape.com/trumps-world-liberty-financial-targets-1-5b-crypto-vehicle-backed-by-wlfi-tokens/

[3] Trump-Backed World Liberty Financial Seeks $1.5B to Launch Public WLFI Treasury Company. CryptoRank. https://cryptorank.io/news/feed/43f20-trump-backed-world-liberty-financial-seeks-1-5b-to-launch-public-wlfi-treasury-company

[4] World Liberty Financial Targets $1.5B Public Firm for WLFI Assets. CoinCentral. https://coincentral.com/trump-backed-world-liberty-targets-1-5b-public-firm-for-wlfi-assets/

[6] World Liberty Financial Plans $1.5B Nasdaq Debut. CryptoRank. https://cryptorank.io/news/feed/98a9d-trump-backed-world-liberty-plans-1-5b-nasdaq-debut-to-boost-wlfi-token