World Liberty Financial Launches WLFI Token on Sept 1 With $123B Valuation

World Liberty Financial, a decentralized finance initiative associated with U.S. President Donald Trump and his family, is set to launch its native WLFI token on the Ethereum mainnet on September 1, 2025. This event marks a pivotal transition for the token, which will shift from a governance-only asset to a fully tradable asset listed on both decentralized and centralized exchanges [1]. At launch, 20% of the token’s total supply will become available for trading, with the remaining 80% to be released through a community governance process [1].

The WLFI token was issued following a presale that raised $2.26 billion in capital, with participation from over 85,000 wallets [2]. Initial private round prices ranged between $0.015 and $0.05, and over-the-counter trading data indicates a fully diluted valuation of approximately $123 billion [1]. This valuation reflects significant investor confidence and underscores the token’s potential to influence broader market dynamics. The token will become available for trading at 8:00 AM Eastern Time, allowing holders to claim their unlocked allocations and begin participation in public markets [1].

The project has been backed by Donald Trump Jr., who has emphasized the importance of digital assets in shaping the future of finance [1]. This support, coupled with the Trump family’s involvement, has drawn heightened attention to the launch, particularly from both retail and institutional investors. However, the token’s success will largely depend on market conditions, regulatory clarity, and post-launch performance [1].

The launch of WLFI is expected to create ripples across the DeFi market, which currently holds a valuation of approximately $40 billion [1]. A controlled release of tokens, paired with institutional and community oversight, may help mitigate volatility and encourage stable market entry. This approach aligns with historical precedents where gradual token unlocks have supported smoother market adoption [1].

World Liberty Financial’s move reflects a broader trend of political figures and public personalities entering the DeFi space. This development may influence regulatory scrutiny, especially as the token moves into public trading and faces new compliance requirements. Nonetheless, the project has already demonstrated strong early demand, with pre-market trading activity suggesting robust investor interest [1].

Source:

[1] The Defiant - https://thedefiant.io/news/blockchains/trumps-world-liberty-financial-sets-sept-1-launch-wlfi-token-unlock-60471ca6

[2] Crypto News - https://crypto.news/world-liberty-financial-unlock-tokens-sept-1-2025/