World Liberty Financial Launches USD1 Loyalty Program to Boost DeFi Engagement

World Liberty Financial (WLFI) has launched a new reward program for users of its USD1 stablecoin, aiming to incentivize trading, staking, and DeFi activity across partner platforms. The USD1 Points Program introduces a loyalty model that mirrors traditional rewards systems, such as airline miles and hotel points, into the decentralized finance (DeFi) ecosystem. The initiative, announced through WLFI’s official channels, is designed to create value for stablecoin users who typically do not receive direct benefits for holding or using stablecoins [1].

The program is being rolled out in collaboration with major crypto exchanges including HTX and Bitget, with additional support expected from other platforms in the future [2]. Each partner platform will define its own criteria for how users can earn points, which may include trading USD1 pairs, holding balances, staking for yield, or engaging with approved DeFi protocols or the WLFI mobile app [3]. While details on how users can redeem points are yet to be fully disclosed, the program is intended to drive greater usage and retention of USD1.

USD1, introduced in April 2025, is a stablecoin pegged to U.S. Treasuries, cash, and bank deposits, with reserves audited by BitGo Trust Company and third-party auditors. It has grown to a market cap of $2.17 billion and ranks as the fifth-largest stablecoin in the crypto market [4]. The reward program builds on WLFI’s previous efforts to engage users, including an airdrop to 85,000 WLFI token holders in June 2025. This new system aims to shift from one-time incentives to a structured, long-term engagement strategy.

The launch of the program follows WLFI’s growing profile in the crypto space, particularly due to its association with the Trump family. Donald Trump Jr., Eric Trump, and Barron Trump have been named as ambassadors for the project [5]. While this connection has drawn attention—and in some cases, skepticism—WLFI argues that the USD1 Points Program is a forward-looking innovation that could influence future stablecoin design. Critics, however, have raised concerns about potential conflicts of interest and the broader implications of political involvement in crypto projects [6].

WLFI has positioned the reward program as a key milestone in the evolution of digital finance, blending traditional marketing strategies with blockchain technology. If successful, the model could inspire other stablecoin issuers to adopt similar systems to enhance user retention and real-world utility. The effectiveness of the program, however, will depend on user participation and the perceived value of the rewards on offer.

Source:

[1] USD1 points program kicks off as World Liberty Fi seeks to ... (https://www.mitrade.com/insights/news/live-news/article-3-1020634-20250807)

[2] WLFI, Backed by Trump, Launches Points Program ... (https://coinpedia.org/crypto-live-news/wlfi-backed-by-trump-launches-points-program-to-reward-crypto-users/amp/)

[3] World Liberty Finance Unveils USD1 Loyalty Program (https://coingape.com/trump-family-backed-world-liberty-finance-unveils-usd1-loyalty-program/)

[6] World Liberty Financial (WLFI), a cryptocurrency firm associated with former U.S. president Donald Trump, has launched a loyalty program for users of its USD1 stablecoin. The initiative, known as the USD1 Points Program, rewards users for trading, staking, holding, or engaging with the stablecoin on selected platforms. (https://www.livebitcoinnews.com/wlfi-launches-reward-program-for-usd1-stablecoin-users/)