World Liberty Financial Launches $1.5 Billion Crypto Treasury With Trump Backing

World Liberty Financial is moving forward with a plan to launch a $1.5 billion public entity designed to hold its WLFI tokens, backed by the Trump family and supported by institutional investors. The initiative, set up through a Nasdaq shell acquisition, is being structured as a crypto treasury company that blends common equity and convertible notes, a model intended to attract broader investment and liquidity [1]. Over 50 institutional investors have already expressed interest in the project, signaling strong confidence in the token’s potential [2].

Donald Trump’s LLC and family trusts hold a controlling stake in the project, with ownership ranging from 15–16 billion WLFI tokens [2]. This significant holding has generated both interest and scrutiny, particularly from the crypto community and regulatory bodies. Prominent crypto figures such as Justin Sun have also shown support, with a $75 million investment already confirmed [2]. On-chain data further supports the initiative’s credibility, showing a concentration of token ownership among key stakeholders [2].

The WLFI token has shown mixed performance in recent months. As of August 9, 2025, it recorded a 53.58% increase over the previous 30 days, followed by a 24.24% decline over the subsequent 60 days [3]. Despite the volatility, the token remains largely tradable, with over 99% approval for trading, indicating strong community engagement and ongoing optimism [3]. The token’s behavior aligns with the generally unpredictable nature of the crypto market but also suggests a level of stability given its continued presence on major exchanges.

Analysts note that the public entity’s creation may improve transparency and liquidity for WLFI holders, meeting a growing demand for accountability in digital asset investments [1]. This aligns with a larger trend in the first half of 2025, where the crypto industry saw $2.67 billion in total fundraising, with Ethereum and Solana-based projects receiving the most attention [4]. The timing of World Liberty Financial’s fundraising effort appears to be strategically aligned with this broader market upturn.

However, the project faces challenges, particularly regarding regulatory oversight and the political weight of the Trump family’s involvement. The firm has not yet disclosed the exact structure of its token reserve or governance model, though Trump-linked entities are expected to remain deeply involved [2]. Reports also suggest the firm is considering introducing a USD stablecoin and a loyalty program for USD1 token users, signaling an expanded vision that includes integrating stablecoin technology into its operations [6].

The ultimate success of the $1.5 billion fundraising goal will depend on multiple factors, including regulatory developments, market sentiment, and the token’s functional utility. The initiative represents a rare convergence of political influence and digital finance in the crypto space. As the firm progresses with its plans, the market will closely monitor its ability to meet its ambitious goals and how the WLFI token performs in the evolving digital asset landscape.

Source:

[1] https://fortune.com/crypto/2025/08/08/donald-trump-world-liberty-financial-digital-asset-treasury-public-company/

[2] https://www.techmeme.com/250808/p29

[3] https://coinmarketcap.com/community/articles/6896a109580d1d3e68f07301/

[4] https://cryptoslate.com/crypto-attracts-2-67b-in-funding-during-july-bolstered-by-pumpfun-and-stablecoin-interest/

[6] https://www.theglobeandmail.com/investing/markets/stocks/GT/pressreleases/33981884/goodyear-gt-q2-revenue-drops-2/