World Liberty Financial Eyes $1.5B Treasury Company to Hold WLFI Tokens

World Liberty Financial, a cryptocurrency initiative linked to the Trump family, is preparing to launch a public company aimed at holding its WLFI token, with a target fundraising of $1.5 billion [2]. This move positions the firm at the forefront of a growing trend among digital asset treasury companies, which have collectively raised an estimated $79 billion for Bitcoin purchases alone in 2025 [1]. The initiative is currently in advanced discussions with major technology and cryptocurrency investors, reflecting the increasing institutional interest in crypto-backed treasuries [6].

World Liberty Financial has already raised $550 million through two public token sales in 2025, with notable contributions from figures like Tron founder Justin Sun, who invested $30 million for 2 billion tokens, and Web3Port, which added $10 million in January [1]. The Trump family’s involvement is also significant, with Donald Trump reportedly earning $57.4 million from his stake in the venture, as disclosed in his 2025 financial report [6]. His LLC and family trusts collectively own over 15–16 billion WLFI governance tokens [6].

The WLFI token, initially non-transferable and restricted to governance voting, was made publicly tradable in July 2025 following a successful governance proposal [1]. This transition has opened liquidity channels for early investors and increased the token’s visibility in capital markets. As of August 9, 2025, the WLFI token was trading at $385.04, with a 24-hour volume of $24,891.48 and a market cap of $385,043.71. Over the past 30 days, the token had gained 53.58% in value, though it faced a 24.24% decline over the past 60 days [6].

World Liberty’s broader strategy includes the launch of USD1, a dollar-backed stablecoin that reached $2.1 billion in circulation by April 2025, making it the fifth-largest stablecoin by market capitalization [1]. This diversified approach is seen as a way to reduce dependence on WLFI token performance and create multiple revenue streams. The firm has also begun staking a portion of its Ethereum holdings on platforms like Aave, signaling a more active and diversified approach to asset management [9].

The company’s move into public markets aligns with the broader surge in interest from traditional investors in crypto-backed treasury strategies. Other firms, such as Twenty One Capital, have launched with substantial Bitcoin holdings, and similar initiatives are gaining traction across different cryptocurrency ecosystems. While the trend is driven by strong institutional confidence in digital assets, industry experts caution about potential risks, including leverage from convertible debt and the possibility of forced liquidations during market downturns [1].

The Trump family’s association with the venture adds a unique political dimension, potentially influencing investor perceptions and regulatory scrutiny. Over 99% of governance participants have supported the token’s tradability, indicating strong community backing for the public listing [6]. However, the success of World Liberty’s $1.5 billion treasury company will depend on regulatory clarity, market stability, and continued institutional confidence.

Source: [1]title1.............................(https://finance.yahoo.com/news/trump-crypto-firm-plans-launch-235726765.html)

[2]title2.............................(https://thecryptobasic.com/2025/08/09/donald-trump-inspired-world-liberty-financial-exploring-1-5b-crypto-vehicle-to-hold-wlfi-tokens/)

[6]title3.............................(https://coincu.com/news/trump-family-wlfi-token-launch/)

[9]title4.............................(https://www.blockscholes.com/research)