World Liberty Financial Eyes $1.5B Raise to Launch Public Token-Holding Company

World Liberty Financial, the Trump family’s cryptocurrency venture, is reportedly in the early stages of a $1.5 billion fundraising initiative aimed at establishing a publicly traded token-holding company [1]. If successful, the move would represent a significant milestone in the growing convergence between traditional financial markets and the digital asset sector. The company plans to hold and manage a portfolio of blockchain-based assets, with its native WLFI token set to transition from a non-transferable governance asset to a tradable public security [1].

This fundraising effort reflects a broader trend in the cryptocurrency industry where traditional financial structures are being adapted to accommodate digital assets. Companies are increasingly seeking capital to establish treasury models that hold and manage tokens, often focusing on large-cap cryptocurrencies like Bitcoin and ether. However, WLFI’s proposed structure presents a different dynamic, as it involves a token that is not yet widely traded and carries unique regulatory considerations [1].

The fundraising strategy aligns with a surge in crypto treasury activity, with nearly $79 billion in planned Bitcoin purchases announced by such firms this year alone. A more accommodating U.S. regulatory environment has contributed to this trend, although analysts caution that holding less-liquid tokens like WLFI carries additional risk compared to more established digital assets [1]. The Trump administration’s regulatory actions, including the recent law governing U.S. dollar-backed stablecoins, have also created a more favorable climate for crypto ventures [1].

World Liberty Financial is not alone in its ambitions. Major crypto platforms such as Coinbase, Robinhood, and Kraken are actively exploring the tokenization of traditional equity assets, aiming to create 24/7 global markets for tokenized versions of stocks like Apple and Tesla [1]. This development has sparked a regulatory debate, with traditional Wall Street firms pushing for equal treatment under existing financial rules, while crypto advocates seek streamlined frameworks that reflect the unique nature of blockchain-based assets [1].

The proposed WLFI token-holding company sits at the intersection of these two trends: large-scale crypto treasury operations and the expansion of tokenized securities into equity markets. Success will depend on several factors, including the ability to meet fundraising goals, secure regulatory approval, and navigate resistance from established financial institutions [1].

As the project progresses, investors and regulators will be watching closely to see how the structure is finalized and how the SEC responds to the increasing presence of tokenized assets in public markets. The outcome could have significant implications for the future of digital asset investing, potentially reshaping how both institutional and retail investors access and manage their portfolios [1].

---

Source: [1] WLFI eyes 1.5B raise for public token-holding company (https://www.mitrade.com/insights/news/live-news/article-3-1026186-20250809)