World Liberty Financial Acquires Stake in TRUMP Memecoin After Wallet Project Halt

Eric Trump, son of Donald Trump, announced that World Liberty Financial (WLFI), a decentralized finance (DeFi) platform linked to the Trump family, will acquire a significant treasury stake in the Official TRUMP memecoin. This move comes after the controversial Trump-branded wallet project, which was recently unveiled by the team behind the memecoin, was abruptly halted.

The wallet project, promoted by Fight Fight Fight LLC and NFT platform Magic Eden, was launched on June 3. It claimed to offer access to TRUMP trading alongside other high-profile cryptocurrencies such as Bitcoin, Ethereum, and Solana. However, the Trump Organization swiftly denied any connection to the wallet, leading to a cease-and-desist letter from WLFI to the firms involved.

The backlash against the wallet project was swift and severe. The Trump family publicly stated that their brand was being used without permission, which prompted WLFI to take legal action. The wallet effort was subsequently shelved, and WLFI characterized the TRUMP token and its own platform as “distinct projects with a common mission,” aiming to maintain synergy while distancing itself from unapproved ventures.

WLFI's acquisition of a substantial long-term position in the TRUMP token aligns with its treasury strategy. Eric Trump stated that this investment reflects a shared commitment to combining digital asset innovation with patriotic values. This move follows a gathering hosted by Trump, where over 200 top TRUMP holders were invited to one of his private golf clubs, an event that drew criticism from some lawmakers who accused the President of monetizing his political base through crypto.

In addition to its investment in the TRUMP token, WLFI has begun distributing its own stablecoin, USD1, to wallet addresses tied to early WLFI token sales. The stablecoin is positioned as a foundational component of WLFI’s broader decentralized finance ecosystem. Despite the cancellation of the Trump wallet project, WLFI’s escalating role in the memecoin’s growth suggests that deeper coordination between the Trump-linked crypto ventures is likely to continue.