World Liberty Fi Launches USD1 Loyalty Program to Boost DeFi Adoption

World Liberty Fi has launched a new USD1 Points Program, aimed at rewarding loyal users of its native stablecoin, USD1. The initiative is designed to incentivize continued engagement with the token and expand its utility within the DeFi space. Initially, the program will be limited to a selected group of whitelisted users who have high USD1 transaction activity. These users will begin accruing points based on their USD1 usage, including trading USD1 pairs on partner exchanges, holding USD1 balances, and utilizing the token within approved DeFi protocols [1].

The loyalty program draws a comparison to frequent flyer points, with plans to eventually extend the benefits to a broader retail user base. World Liberty Fi also plans to integrate the points system into its upcoming mobile application, allowing users to earn points for transfers and general USD1 usage. The first set of partners will include counterparties that are listing or enhancing the liquidity of USD1, further supporting the token’s growth and adoption [2].

To support this expansion, USD1 has increased its supply by $30 million in the past week, bringing the total supply from 2.16 billion to 2.19 billion tokens. Most of the active supply remains on BNB Chain, with around 1.9 billion tokens still in use for meme token trading [3]. The token has also expanded to other blockchain networks, with approximately 6% of the supply minted on smaller chains. Recently, USD1 was integrated into the Vaulta (formerly EOS) Web3 and on-chain finance stack, signaling a strategic move to support alternative blockchain ecosystems [4].

The USD1 Points Program is part of a broader strategy to drive mass adoption for the stablecoin. The initial airdrop of 47 USD1 to all WLFI buyers, totaling over $4 million, has already laid a foundation for user engagement. The token benefits from a more lenient regulatory environment for stablecoin issuers, allowing it to lock value within its ecosystem and build a loyal user base.

World Liberty Fi is also preparing to list its WLFI token on exchanges. According to on-chain activity, a test transfer was conducted to a suspected exchange wallet, indicating that the listing could arrive sooner than expected. The WLFI token currently trades at approximately $0.77, with cautious and balanced trading activity observed on pre-market pairs such as LBank. While early backers from the presale may benefit from significant gains, the token also carries the risk of substantial insider holdings [5].

The broader Trump-linked crypto ecosystem remains sensitive to statements from Donald Trump, though the effect appears to be smaller compared to macroeconomic events. For example, the Official Trump (TRUMP) token has remained near its lows at $8.98, despite market fluctuations [6].

Sources:

[1] https://coinmarketcap.com/community/articles/68948f58c4aa384a36ed21c0/