World Liberty Aims for $1.5B Nasdaq Listing to Hold WLFI Tokens

World Liberty Financial (WLFI), the Trump family-backed crypto venture, is advancing plans to establish a $1.5 billion publicly traded company on the Nasdaq to hold its native WLFI tokens. This move closely mirrors the strategy employed by MicroStrategy in 2020, when it transformed itself into a Bitcoin proxy by acquiring and holding large amounts of the asset within a publicly listed company [1]. WLFI’s proposed structure could serve as a bridge between traditional finance and the crypto market, offering investors a more familiar on-ramp to token exposure [2].

According to reports, WLFI is already in the final stages of structuring the initiative, having acquired a Nasdaq-listed shell company. The firm is reportedly in active discussions with potential investors from both the tech and crypto sectors, with interest growing rapidly [3]. The move positions WLFI as one of the latest entrants in a growing segment of digital-asset treasury firms, a trend that has drawn approximately $79 billion in investments for Bitcoin purchases in 2025 [4].

The project has already raised $550 million through two public token sales, with notable backing including $30 million from TRON founder Justin Sun and $10 million from Web3Port. Former U.S. President Donald Trump also reported earning $57.4 million from WLFI token sales in 2025 [5]. These figures highlight the firm’s ability to attract high-profile investors and generate substantial capital quickly, reinforcing its credibility in the space.

Alongside the Nasdaq listing, WLFI recently launched a loyalty program for its USD1 stablecoin. The program, currently in an invite-only phase, rewards high-volume traders and liquidity partners with points—reminiscent of frequent flyer miles. These points can be earned by trading USD1 pairs on partner exchanges, holding balances, or using USD1 in approved DeFi protocols [6]. The initiative is designed to drive user engagement and foster long-term loyalty, with plans for staking and a mobile app in development [7].

The Trump name has clearly played a significant role in the project’s visibility. While the project faces challenges, including market volatility and regulatory uncertainty, the firm is leveraging its political and media presence to attract a broad investor base. With growing institutional interest in crypto and a well-structured treasury model, WLFI aims to position itself as a key player in the evolving digital asset landscape [8].

Sources:

[1] AMBCrypto (https://ambcrypto.com/?p=517748)

[2] Coinpedia (https://coinpedia.org/news/trump-backed-world-liberty-plans-1-5b-nasdaq-debut-to-boost-wlfi-token/)

[3] Cointribune (https://www.cointribune.com/en/trumps-crypto-firm-eyes-nasdaq-debut/)

[4] CryptoSlate (https://cryptoslate.com/crypto-raises-2-67b-in-july/)

[6] CoinPolitan (https://www.coindesk.com/coinspeaker/world-liberty-finance-unveils-loyalty-program/)

[7] Coinspeaker (https://coinspeaker.com/2025/08/melania-token-hits-200m)

[8] CoinCentral (https://coincentral.com/trump-backed-world-liberty-targets-1-5b-public-firm-for-wlfi-assets/)