World Chain Launches PBH to Prioritize Human Transactions Amid Network Congestion

World Chain, a prominent blockchain project, has launched an initiative called Priority Blockspace for Humans (PBH). This new feature is designed to support developers aiming to build on its network, which comprises 13 million verified users. The launch of PBH is a strategic move to address the challenges of congestion and bot interference, ensuring faster and fairer access to the blockchain for its users. By prioritizing real users, World Chain aims to create a more efficient and equitable environment for blockchain interactions. This development underscores the project's commitment to enhancing user experience and fostering a more robust ecosystem for decentralized applications. The initiative is part of a broader effort to transform blockchain access, making it more accessible and user-friendly for a wider audience.

PBH automatically activates during network congestion, reserving part of each block specifically for transactions from Orb-verified individuals. This mechanism aims to guarantee faster and more reliable access to core services, such as proof-of-human verifications, Mini Apps, and grant claims, without requiring additional costs. The system is open-source and has been integrated into the World Chain Block Builder and Rollup Boost, a modular component designed for OP Stack chains that supports custom transaction ordering. Both PBH and Rollup Boost have also been subject to independent audits conducted by blockchain infrastructure firm Nethermind.

Steven Smith, vice president, Engineering and Protocol, for Tools for Humanity, said that Priority Blockspace for Humans effectively makes World Chain “fairer and more efficient,” by granting real human transactions built-in priority during block production. He went on to say that “We firmly believe that humans and AI can coexist harmoniously, and this development reflects our commitment to building user-friendly systems that benefit humanity while also making the most of bleeding-edge technology.”

PBH underwent testing in an incentivized testnet involving researchers and developers, including contributors from Flashbots and Alchemy. The system is open-source and has been integrated into the World Chain Block Builder and Rollup Boost, a modular component designed for OP Stack chains that supports custom transaction ordering. Both PBH and Rollup Boost have also been subject to independent audits conducted by blockchain infrastructure firm Nethermind.

World officially launched in the United States in April, expanding to six major cities. After previously avoiding a US rollout due to regulatory concerns about token distribution, World is now moving forward under what appears to be a more favorable regulatory climate. Despite the US expansion, the project continues to face global scrutiny over its data collection practices. Authorities in several countries have suspended the project over privacy concerns related to biometric data usage.