Women Report 84% Growth in Crypto Investments Despite Discrimination

Despite the challenges of bias and limited knowledge, more women are entering the crypto space, with 84% reporting growth in their crypto investments. However, 60% of women experience discrimination or feel uncomfortable in crypto-related spaces, often being ignored in serious money discussions or receiving unwanted attention simply because they are women. These issues create an unwelcoming environment, but many women still choose to invest in crypto to gain financial independence.

This study highlights key insights about women in crypto and aims to guide startups, media, and other groups in making the space more welcoming and attracting more female participants. The findings reveal that 52% of women strongly agree that crypto investments can help them achieve financial independence. However, 22.9% of women hesitate to invest due to insufficient understanding and experience, while 20.8% feel that crypto is too risky, and 16.7% are afraid of scams. These concerns indicate that many women want to invest but need more information and support to feel confident.

Men and women have different views on how the increasing number of women in crypto will affect the market. While 56% of women believe their growing involvement will bring changes, 60% of men think it will not have any impact. Additionally, 45.8% of women believe long-term holding, also called HODLing, will become more popular, compared to only 20% of men. On the other hand, 28% of men expect that community-focused investment strategies will grow, while only 16.7% of women agree. These numbers show that men and women often focus on different goals when it comes to investing.

More women are now investing more of their money in crypto, with 84% reporting an increase in their cryptocurrency investments. Bitcoin is the most popular choice among female investors, with around 76% preferring to invest in it. NFTs are the second most common choice, with 16% of women investing in them. Meme coins are less popular, with only 8% of women choosing them due to the high risk. This data shows that most women prefer more stable and well-known assets like Bitcoin.

Women are also more likely to invest a larger portion of their earnings in crypto compared to men. 64% of women are keen to invest between 11% to 25% of their earnings, compared to 52% of men who are ready to spend as much as 10% of their earnings on cryptocurrency. Women also do more research before investing, with 52% of males undertaking moderate research before investing in crypto, while women typically spend more time reading before making a decision. Both males and females have approximately the same sense of risk tolerance, with most labeling their strategy as “somewhat conservative”.

Women prefer long-term investing, with 40% opting for HODLing, where they invest their crypto for more than one year. Meanwhile, 48% of male investors prefer swing trading, which is a medium-term strategy. Women are also more patient during market volatility, with 64% of males opting to sell their assets immediately in periods of high market fluctuation, while 52% of females prefer to hold their portfolios in the hope that the market will rebound.

Women not only care about their cryptocurrency investments but can also bring fresh ideas and different ways of thinking that can shape the future of the crypto market. However, there are certain barriers, such as a lack of knowledge, limited experience, bias, and community toxicity, that still make it hard for many women to fully take part. Through the findings of this study, we can better understand these issues and work on solving them. This can help attract more women to the crypto space, create more diversity, and build a stronger and more inclusive crypto community.