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WNBA and Maybelline New York Unveil Refurbished Basketball Court at Oakdale Community Centre in Toronto
ByAinvest
Saturday, May 10, 2025 4:50 pm ET1min read
The WNBA and Maybelline New York have collaborated to refurbish a community basketball court at the Oakdale Community Centre in Toronto's Jane and Finch neighborhood. The upgrades aim to grow the game and provide a safe space for young athletes to play and develop self-confidence. The unveiling comes ahead of the 2025 WNBA season and the Toronto Tempo's inaugural season in 2026.
The WNBA and Maybelline New York have joined forces to refurbish the basketball court at the Oakdale Community Centre in Toronto's Jane and Finch neighborhood. The upgrade, which includes new artwork, nets, and equipment, aims to promote the growth of basketball and provide a safe space for young athletes to play and develop self-confidence.The collaboration comes ahead of the 2025 WNBA season and the Toronto Tempo's inaugural season in 2026. Cheryl Sebastian, an executive with Canada's National Basketball Association, emphasized the importance of the facility improvements in uniting people and promoting self-confidence among the community's youth. The upgrades were made possible through a partnership between the WNBA and Maybelline New York, with the cosmetics company contributing to the artwork and equipment [1].
Artist Erika Flores designed the new murals at the community centre, incorporating diverse figures and vibrant colors to inspire girls and reflect the growth of women's basketball. Maybelline New York executive Audrey Fregeau highlighted the importance of the upgrades in inspiring young athletes and making the neighborhood proud. The unveiling ceremony was followed by a basketball clinic and a training session on mental health support, developed with Kids Help Phone [1].
This collaborative effort underscores the importance of community engagement and sports development in fostering a healthy and united society. The upgrades at the Oakdale Community Centre are a testament to the positive impact that partnerships between sports organizations and corporate entities can have on local communities.
References:
[1] https://www.cbc.ca/lite/story/1.7532104
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