Wix.com's Stock Rises Following Barclays' Disclosure of Subscription Plan Hikes

Wednesday, Jul 16, 2025 4:35 pm ET1min read
BCS--

Wix.com's stock rose 4.2% after Barclays revealed hikes in its subscription plans. Barclays' price tracker found increases in Wix.com's two-year and three-year plans, ranging from 8% to 12%. The website development platform's subscription plan hikes may indicate growing demand for its services.

Wix.com's (WIX) stock experienced a 4.2% increase after Barclays analyst Trevor Young revealed hikes in the company's subscription plans. The analyst noted that Wix.com has implemented price increases, particularly on its two-year and three-year plans, with increases ranging from 8% to 12% [1]. These price adjustments could signal growing demand for the website development platform's services.

Barclays maintains an Overweight rating on WIX shares, setting a price target of $240. The average one-year price target from 21 analysts is $223.63, with a high estimate of $250.00 and a low estimate of $168.32. The consensus brokerage recommendation is 1.9, indicating an "Outperform" status [1].

Wix.com reported strong Q1 2025 results, with total bookings reaching $511 million, a 12% year-over-year increase. The company also introduced Wixel, a new AI-powered visual design platform, and Astro, an AI assistant within the Wix dashboard, both expected to enhance user engagement and reduce churn [2].

However, the company faces headwinds from macroeconomic uncertainties and a small subsidiary affecting GPV. Despite these challenges, Wix.com maintains a conservative outlook for the rest of 2025 due to potential macro volatility [2].

The stock's recent price performance has been mixed, with a 12.37% decrease over the past year but a 132.55% increase over the past three years. The company's earnings are forecast to grow by 26.31% per year, and its earnings grew by 119.4% over the past year [2].

Wix.com's stock is currently trading at $146.83, below its estimated fair value of $179.00. The company's high level of debt and negative shareholder equity are factors to consider [2].

References:
[1] https://www.gurufocus.com/news/2981649/wix-sees-potential-boost-from-recent-price-adjustments-wix-stock-news
[2] https://simplywall.st/stocks/us/software/nasdaq-wix/wixcom

Wix.com's Stock Rises Following Barclays' Disclosure of Subscription Plan Hikes

Stay ahead of the market.

Get curated U.S. market news, insights and key dates delivered to your inbox.

Comments



Add a public comment...
No comments

No comments yet