Wix.com Rises 1.59% on Earnings and Buyback Expansion, Hits 471st in Daily Trading Volume

On August 29, 2025, Wix.com (WIX) rose 1.59% with a trading volume of $0.20 billion, ranking 471st in market activity for the day. Recent developments highlight strategic corporate actions and earnings momentum as key drivers for the stock.

The company announced a $200 million expansion of its share repurchase program, raising the total authorization to $500 million. This move signals management’s confidence in capital allocation and shareholder value retention. Concurrently, Wix reported Q2 2025 earnings that exceeded expectations, with a $0.49-per-share beat and revenue surpassing forecasts, contributing to a post-earnings rally. Institutional activity also intensified, with firms like Connor Clark & Lunn and Headlands Technologies acquiring shares, while others, including Mackenzie Financial, reduced holdings.

Analyst sentiment remained mixed. Price targets were revised both upward and downward across firms, with Seaport Research cutting its target to $166 and Scotiabank raising it to $255. UBS and Evercore ISI maintained bullish ratings, while JPMorgan and Barclays issued bearish adjustments. The company’s launch of financial services, including Wix Checking and Wix Capital, underscored its push into integrated business banking, potentially broadening its revenue streams.

The 5.5% pullback in early August triggered discussions among institutional investors, though the subsequent earnings-driven rebound mitigated short-term concerns. With Q3 revenue guidance set at $498–504 million—below consensus—market focus shifted to execution risks amid macroeconomic uncertainty.