Wix Q2 bookings up 14% YoY, revenue growth accelerates, acquires Base44.

• Q2 bookings grew 14% y/y • New cohort bookings exiting July achieved 20%+ y/y growth • Improved y/y conversion across key markets, including US, UK, and Europe • Acquisition of Base44 expands Wix's total addressable market opportunity • Base44 on track to reach $40-$50 million of ARR by year-end • Base44 accelerates towards $100 million of ARR milestone

Wix.com Ltd. (Nasdaq: WIX) reported robust financial results for the second quarter of 2025, highlighting significant growth in bookings and revenue. The company's leading SaaS website builder platform benefited from strong business fundamentals and strategic acquisitions.

Key highlights from the Q2 2025 results include:
- Bookings Growth: New cohort bookings grew by 14% year-over-year (y/y), marking the highest level since peak-COVID. New cohorts exiting July achieved 20%+ y/y growth.
- Market Performance: Improved y/y conversion across key markets, including the U.S., U.K., and Europe, contributed to the strong bookings performance.
- Base44 Acquisition: The acquisition of Base44, a company specializing in application development, expanded Wix's total addressable market opportunity. Base44 is on track to reach $40 to $50 million of annual recurring revenue (ARR) by year-end, accelerating towards a $100 million ARR milestone.

Wix's improved business fundamentals, robust top-of-funnel demand, and better conversion across key markets drove the company's strong performance. The acquisition of Base44 is expected to significantly contribute to Wix's growth, particularly in the application development market.

Financial Highlights:
- Total Revenue: $489.9 million, up 12% y/y.
- Creative Subscriptions Revenue: $345.5 million, up 11% y/y.
- Business Solutions Revenue: $144.5 million, up 17% y/y.
- Partners Revenue: $183.3 million, up 24% y/y.
- Total Bookings: $509.9 million, up 11% y/y.
- Non-GAAP Net Income: $136.2 million, or $2.44 per basic share and $2.28 per diluted share.

Wix's strong performance in the first half of 2025 has bolstered its confidence in accelerating growth throughout the remainder of the year. The company raised its full-year bookings outlook to $2,040 - $2,075 million, or 11-13% y/y growth, and updated its full-year revenue outlook to $1,975 - $2,000 million, up 12-14% y/y.

Future Outlook:
Wix expects increasing new cohort bookings, improved top-of-funnel demand, and a larger mix of higher-intent users to drive continued growth. The company's entry into the rapidly-growing application development market through Base44 is expected to contribute significantly to its growth trajectory.

References:
[1] https://www.globenewswire.com/news-release/2025/08/06/3128017/0/en/Wix-Reports-Second-Quarter-2025-Results.html