Wix Maintains Buy Rating with $160 Price Target

Cantor Fitzgerald maintains a Buy rating for Wix with a $160 price target. The company reported a Q1 revenue of $473.65 million and a net profit of $33.77 million. The Street has a Strong Buy consensus rating with an average price target of $212.71, representing a 60.72% upside.

Cantor Fitzgerald has revised its price target for Wix.com (NASDAQ:WIX) to $160, down from $200, while maintaining an Overweight rating on the web development platform company [1]. The adjustment follows Wix’s second-quarter results, which showed revenue and free cash flow exceeding prior Street estimates by 1% and 4%, respectively [1]. The company reported bookings growth of 11% year-over-year for the quarter, largely in line with analyst expectations [1].

Wix has maintained strong fundamentals, with a 68% gross profit margin and revenue growth of 13% over the last twelve months [1]. However, Cantor Fitzgerald noted that the company’s second-quarter results were "stable" and did not indicate significant acceleration in growth [1]. The firm has lowered its free cash flow projection by 5% and will be monitoring product launches and macroeconomic trends to gain confidence in Wix’s medium-term bookings growth trajectory [1].

In other recent news, Scotiabank raised its price target for Wix.com to $255, maintaining a Sector Outperform rating following the company’s second-quarter 2025 results [1]. Raymond James reiterated its Strong Buy rating with a $250 price target, citing momentum in Studio and new self-creator products [1]. Benchmark maintained a Buy rating with a $230 price target, noting upcoming price increases for several subscription plans set to take effect in late September [1].

Wix.com has also launched the AI Visibility Overview tool and partnered with Monotype Imaging Inc. to expand its font library, adding popular typefaces like Helvetica and Avenir [1]. These developments reflect Wix.com’s ongoing efforts to innovate and enhance its platform offerings.

Cantor Fitzgerald’s lower price target reflects its cautious stance on Wix’s growth prospects. The company’s strong fundamentals and recent developments suggest potential upside, but analysts will continue to monitor macroeconomic conditions and product launches for further clarity.

References:
[1] https://www.investing.com/news/analyst-ratings/wixcom-stock-price-target-lowered-to-160-by-cantor-fitzgerald-on-growth-concerns-93CH-4177586