Wix Expands Partnership with PayPal, Adds New Payment Options for Merchants

Wix has expanded its partnership with PayPal, adding online payment options to its platform. U.S.-based merchants can now access PayPal, Venmo, and Pay Later options directly in Wix Payments, simplifying checkout and backend operations. This integration consolidates reporting, chargebacks, and payouts, improving operational efficiency and control for merchants. Funds from PayPal wallet purchases flow directly into merchants' Wix Payments accounts, simplifying reconciliation and improving cash flow visibility.

Wix.com Ltd. (NASDAQ: WIX) and PayPal Holdings Inc. (NASDAQ: PYPL) have expanded their strategic partnership to deliver a unified payments experience for U.S.-based merchants. The collaboration integrates PayPal’s payment methods, including PayPal Wallet, PayPal Pay Later (BNPL), and Venmo, directly into Wix Payments. This integration aims to simplify backend operations and enhance checkout conversions for merchants.

With this deeper integration, PayPal is now available directly within the Wix Payments platform. Merchants can connect their PayPal Business accounts and manage all transactions from a single dashboard, alongside their Wix Payments activity. This setup consolidates reporting, chargebacks, and payouts, streamlining day-to-day operations and providing more flexible payment options to customers [1].

Funds from PayPal wallet purchases flow directly into merchants’ Wix Payments accounts, simplifying reconciliation and improving cash flow visibility. Additionally, PayPal will serve as a Payment Service Provider (PSP), powering card processing capabilities within Wix Payments, further streamlining the merchant experience across channels [1].

“We’re always looking for ways to create more seamless experiences for our users and provide them with the best way to accept payments and manage funds online, in person, and on the go,” said Amit Sagiv and Volodymyr Tsukur, Co-Heads of Wix Payments. “By bringing PayPal under the Wix Payments umbrella, we gain significantly more control over the user experience and how PayPal’s products are delivered to our merchants. This deeper integration allows us to improve conversion, offer more value, and drive stronger profitability, while giving our users a faster, more unified checkout flow.” [1]

Michelle Gill, Executive Vice President and General Manager, Small Business & Financial Services, PayPal, echoed this sentiment, stating, “At PayPal, we share Wix’s commitment to helping businesses grow by giving them faster, more flexible access to the capital they need. By embedding PayPal’s most popular payment methods—like PayPal Wallet and PayPal Pay Later—directly into the Wix Payments experience, we’re not just enhancing checkout. We’re enabling merchants to get paid quickly, manage everything in one place, and unlock new ways to serve their customers and scale their business.” [1]

This strategic enhancement is part of a broader strategy to enhance Wix's global payment capabilities, with plans to make this feature available in more regions over time [2].

References:
[1] https://newsroom.paypal-corp.com/2025-07-24-PayPal-and-Wix-Advance-Strategic-Relationship-to-Deliver-Unified-Payments-Experience-for-Merchants
[2] https://www.stocktitan.net/news/WIX/pay-pal-and-wix-advance-strategic-relationship-to-deliver-unified-rrriee4imsv9.html