Wix.com's AI Evolution: Analysts Reassess Price Targets Amid Growth Concerns
ByAinvest
Thursday, Feb 5, 2026 3:43 am ET1min read
WIX--
Wix.com's fair value estimate has been trimmed from $164.00 to $158.20, and the discount rate slightly adjusted. Analysts maintain positive ratings despite lower price targets, citing core business strength, new cohort momentum, and AI-driven website builder market position. However, some firms have cut their targets due to higher AI-related costs, Base44 compute and marketing spend, and elevated sales and marketing outlays.
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