Wix.com's $660M Trading Volume Surges 137% but Ranks 166th in Market Activity

On September 8, 2025, Wix.com (WIX) recorded a trading volume of $660 million, a 137.53% increase from the previous day, ranking 166th in market activity. The stock closed with a 0.01% decline.

The company announced a proposed private offering of $750 million in 0.00% convertible senior notes due 2030. The unsecured debt will mature on September 15, 2030, with conversion terms allowing holders to receive cash, shares, or a combination. Wix retains discretion over the consideration form and reserves the right to redeem the notes under specific conditions. This move aims to optimize capital structure while maintaining flexibility in liquidity management.

Separately, Wix increased its share repurchase program by $200 million, signaling confidence in its valuation. The expanded buyback, announced on August 11, 2025, aligns with the company’s strategy to return capital to shareholders amid strategic cost reductions. The firm also confirmed participation in a fireside chat at Citi’s 2025 Global TMT Conference, highlighting its focus on investor engagement and market visibility.

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