WiseTech Global's Strategic Expansion: How JASANZ Accreditation for Certificates of Origin Reinforces Market Credibility and Drives Growth

WiseTech Global's recent regulatory milestone-accreditation by the Joint Accreditation System of Australia and New Zealand (JASANZ) to issue Preferential Certificates of Origin (COO)-marks a pivotal step in its mission to digitize global trade. This accreditation, announced in late 2024, enables the company to streamline COO issuance for Australian exporters via its CargoWise platform, offering 24/7 digital processing, automated data validation, and compliance with free trade agreements (FTAs) and Harmonized System (HS) codes, according to a WiseTech press release. By eliminating manual bottlenecks, the solution not only accelerates customs clearance but also positions WiseTech as a leader in addressing the complexities of international trade, as the press release explains.

Strengthening Market Credibility Through Regulatory Excellence

JASANZ accreditation is a hallmark of trust in the Asia-Pacific region, as it aligns with the International Accreditation Forum's Multilateral Recognition Arrangement (MLA). This ensures that certificates issued by WiseTech are recognized globally, reducing technical barriers for Australian exporters, as described in a JASANZ story. For instance, businesses leveraging WiseTech's COO solution can now access preferential tariffs under Australia's FTAs with over 20 countries, including China, Japan, and the UK, according to the WiseTech announcement. Analysts argue in an FN Arena article that this capability enhances WiseTech's credibility as a "trade enabler," differentiating it from competitors who lack integrated digital compliance tools.

The strategic value of this accreditation is underscored by its alignment with broader industry trends. As global supply chains demand greater agility, digitization of customs processes has become a priority. WiseTech's automated COO system, which validates shipment data in real time, reduces processing times from hours to minutes-a critical advantage in an era of e-commerce-driven logistics, as noted by FN Arena. This innovation reinforces the company's reputation as a forward-thinking player, attracting both institutional investors and enterprise clients seeking scalable solutions, according to a Grafa report.

Unlocking Revenue Streams Through Market Expansion

While direct financial metrics linking the JASANZ accreditation to revenue growth remain opaque, indirect evidence suggests its contribution to WiseTech's expanding market footprint. The company reported a 17% year-over-year revenue increase in H1 FY2025, with CargoWise driving 20% organic growth, according to StockAnalysis. Analysts attribute this performance to WiseTech's ability to capitalize on digital transformation in logistics, a sector projected to grow at 17.01% annually, reaching $1.67 billion by 2027, per Yahoo Finance.

The COO accreditation further amplifies this potential. By simplifying compliance for Australian exporters, WiseTech is likely to deepen its customer base, particularly among small-to-medium enterprises (SMEs) that previously found manual COO processes cumbersome. RBC Capital Markets analysts highlight that WiseTech's 20-year head start in logistics software development, combined with its recent regulatory wins, creates a "moat" against rivals, as discussed in an FN Arena analysis. Additionally, the company's integration of COO issuance with CargoWise's broader ecosystem-spanning warehousing, customs, and compliance-opens avenues for cross-selling, potentially boosting average revenue per user (ARPU), as the same analysis notes.

Navigating Governance Challenges Amid Strategic Momentum

Despite its regulatory and product-driven growth, WiseTech faces governance headwinds. A 2025 ASIC investigation into market disclosures and share trading, coupled with leadership changes-including the resignation of four independent directors-has raised investor concerns, according to the Corporate Governance Institute. However, CEO Richard White's pledge to recruit a "Silicon Valley-type" founder and a permanent CEO by November 2025 signals a commitment to restoring institutional confidence, a development reported by the Corporate Governance Institute. Analysts at Citi note that while governance risks persist, the company's technological edge and expanding FTA-enabled markets provide a buffer, as FN Arena has observed.

Conclusion: A Compelling Case for Long-Term Investors

WiseTech Global's JASANZ accreditation for COO issuance is more than a regulatory checkbox-it is a strategic lever that enhances market credibility, accelerates trade compliance, and positions the company to benefit from Australia's growing FTAs. While governance challenges require monitoring, the indirect evidence of revenue growth, coupled with analyst optimism about the logistics software sector, paints a bullish outlook. For investors, the alignment of regulatory innovation with digital transformation trends makes WiseTech a compelling long-term play.