WisdomTree's WUSD Stablecoin Rebrands to USDW, Expands to Other Blockchains

WisdomTree has rebranded its stablecoin WUSD to USDW and plans to expand to other blockchain networks. The stablecoin is currently only active on the Stellar blockchain. The rebranding and expansion plans aim to increase the reach and adoption of the stablecoin.

WisdomTree, a leading provider of digital assets and ETFs, has rebranded its stablecoin WUSD to USDW, with plans to expand its reach across multiple blockchain networks. The stablecoin, currently active on the Stellar blockchain, aims to enhance its utility and adoption by integrating with additional platforms.

Will Peck, Head of Digital Assets at WisdomTree, oversees the company's initiatives in crypto, stablecoins, and real-world asset (RWA) tokenization. These efforts include WisdomTree Prime, a direct-to-retail app, and WisdomTree Connect, a B2B and B2B2C platform. With the stablecoin market projected to grow 15x in the coming years, WisdomTree is positioning itself to deliver meaningful value [1].

USDW, issued by WisdomTree Digital Trust Company, LLC, serves as the transactional layer for tokenized finance. It enables seamless value movement across various onchain exposures, including tokenized funds and other digital assets. The stablecoin is designed to facilitate transactions within WisdomTree Prime and other platforms, offering a reliable and efficient way to manage digital assets [4].

The rebranding and expansion plans aim to increase USDW's reach and adoption. By integrating with additional blockchain networks, WisdomTree seeks to unlock a wider range of use cases and accelerate adoption. This strategic move aligns with the broader trend of stablecoins evolving beyond niche use in crypto trading and DeFi, and into payments, capital markets, and core financial infrastructure [2].

In addition to USDW, WisdomTree offers WTGXX, a tokenized U.S. government money market fund. WTGXX has seen strong growth, growing from about $12 million to $486 million as of July 18, 2025. It serves as a reserve asset for stablecoin issuers, meeting high standards specified by the GENIUS Act and New York Department of Financial Services guidance [3].

WisdomTree's stablecoin interoperability layer supports seamless deposits and withdrawals across six public blockchains, including Arbitrum, Avalanche, Base, Ethereum, Optimism, and Stellar. This feature allows users to move value on- and off-platform using the stablecoins they already hold, enhancing the overall investing experience [1].

The company's treasury management solutions for stablecoin-native businesses also set it apart. WTGXX provides an onchain, yield-bearing asset that is a cash equivalent under GAAP, addressing the need for better treasury management tools in a stablecoin-native environment [1].

As stablecoin use cases expand, WisdomTree is uniquely positioned to serve this growing market. With USDW as the transaction layer and WTGXX as the yield layer, the company is building an integrated platform to serve investing, reserve management, and treasury management needs across multiple dimensions [1].

References:

[1] https://www.wisdomtreeprime.com/digital-funds-insights/stablecoin-strategy-2025/
[2] https://www.brookings.edu/articles/stablecoins-and-national-security-learning-the-lessons-of-eurodollars/
[3] https://www.coindesk.com/markets/2023/08/09/stablecoin-market-to-grow-to-almost-3t-in-next-5-years-bernstein/
[4] https://stellar.expert/explorer/public/asset/USD-GC2ATEL4K2O5BJO7Z76MYSV6TKHCROKV5GXEOU7NO2TUEOOMFDDIPWID