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Wirex, a prominent Web3 money app, has launched its hotel booking platform, Wirex Travel. This new service offers travelers significant discounts on hotel prices and cashback for payments made with a Wirex card, positioning itself as a strong competitor in the crypto-based travel booking market.
Wirex Travel provides a user-friendly and comprehensive travel marketplace, featuring thousands of hotel options worldwide. Bookings can be made using both traditional fiat currencies and cryptocurrencies, including Bitcoin (BTC) and Tether (USDT). The platform is currently offering up to 65% discount on luxury hotels and resorts in popular holiday destinations like the Maldives, along with an 8% cashback for Wirex card users.
This aggressive launch strategy by Wirex could capture a developing market segment, challenging the dominance of Travala, which has been a leading player in the crypto-based travel booking market since 2020. Travala, backed by major investors, allows users to book flights, hotels, and vacation packages using over 100 popular cryptocurrencies.
Wirex's entry into the travel booking market is part of its broader strategy to expand its offerings. The company has long provided users with benefits such as zero foreign exchange fees, interbank exchange rates, and crypto rewards. With its extensive user base and proven experience in the crypto payment space, Wirex is setting itself up as a strong contender in the travel segment.
The massive promotion for crypto payments only strengthens Wirex’s position, offering a significant incentive to users who want to maximize savings while utilizing their digital assets for everyday purchases like travel.
Wirex's Co-Founder, Pavel Matveev, emphasized the company's commitment to making travel more accessible and cost-effective. "Travel should be simple, seamless, and rewarding. With Wirex Travel, we’re helping users unlock incredible hotel deals while earning generous rewards when they pay with their Wirex card. This is another step toward making travel more accessible and cost-effective for our global user base," Matveev stated.
While Wirex’s features are quite limited compared to Travala’s, its entry could still make the crypto travel segment more competitive. With its extensive user base, proven experience in the crypto payment space, and now a highly competitive travel booking platform, Wirex is positioning itself as a formidable player in the market.

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