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Wingstop Plans to Launch Loyalty Program in Q4, Aims for Systemwide Rollout in 2026
ByAinvest
Friday, Aug 1, 2025 9:03 am ET1min read
Wingstop plans to pilot a loyalty program in Q4, with a systemwide launch expected in 2026. The program aims to strengthen guest engagement and encourage repeat visits. The rewards program will leverage data from Wingstop's proprietary tech stack, MyWingstop, which has a database of 60 million guests. The loyalty program is expected to help boost sales for lesser-known products and drive traffic and same-store sales.
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