Wingstop Permanently Adds Hot Honey Rub to Menu Amid Overwhelming Consumer Demand

Wingstop has announced that its popular Hot Honey Rub flavor will now be a permanent menu item, following extensive customer demand. The spicy yet sweet dry rub has performed exceptionally well in limited-time offerings and is the brand's top-selling limited-time flavor. The flavor will be available on classic and boneless wings, tenders, and the chicken sandwich. Basketball star Giannis Antetokounmpo led the campaign for the flavor's permanency, garnering thousands of fan requests on social media. Wingstop's Chief Brand Officer noted the high bar for permanent flavors but acknowledged the overwhelming love for Hot Honey Rub. Fans can now order the flavor via Wingstop's website and app.

Introduction:

Wingstop, a leading chicken wing restaurant chain, has announced that its fan-favorite Hot Honey Rub flavor will now be a permanent menu item due to its extraordinary success in limited-time offerings (1). This sweet yet spicy dry rub has garnered a significant following among customers and even gained support from basketball star Giannis Antetokounmpo.

Customer Demand and Influence:

Since its last appearance in July 2023, Wingstop fans have shown their love for the Hot Honey Rub flavor, leading to its highly anticipated return (1). The popularity of this flavor was further boosted by Antetokounmpo, who led a campaign on social media garnering thousands of fan requests for its permanence (1).

Performance and Success:

The Hot Honey Rub flavor has proven to be a top performer for Wingstop, making it a natural choice for a permanent addition to the menu (1). It is now available on classic and boneless wings, tenders, and the chicken sandwich (1). According to Wingstop's President & CEO, Michael Skipworth, the brand is thrilled to respond to the overwhelming demand from customers (1).

Availability and Delivery:

Fans can now order the Hot Honey Rub flavor via Wingstop's website and app and have it delivered for free from participating locations in the U.S. (1). Those looking to avoid holiday dinner crowds can take advantage of this offer.

Conclusion:

Wingstop's Hot Honey Rub flavor has captured the hearts of customers and gained the support of a renowned basketball player, leading to its permanent addition to the menu. With its unique blend of sweet and spicy flavors, this offering is sure to continue delighting fans and contributing to Wingstop's ongoing success.

References:

1. finance.yahoo.com/news/wingstop-brings-back-hot-honey-135100730.html

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